Principal, Offline Acquisition Marketing (Streaming TV/OTT) at Ethos

About the role

As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for the Streaming TV/OTT marketing program. While also having the opportunity to support other offline & emerging marketing initiatives.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties and Responsibilities:

• Own the strategy, execution, performance reporting, and optimization of all Streaming TV/OTT to drive marketing performance in line with weekly/monthly/quarterly budget and goals.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
• Enhance measurement practices to evaluate incrementality, with frequent experimentation.
• Buying strategies include direct IOs and programmatic, potential to activate externally & internally.
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Deep technical knowledge used to evaluate data vendors/tooling to improve targeting, optimized bidding, content level visibility, attribution, supply path optimization/buying efficiencies, & more.
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI-enabled systems.
• Drive executive communications by presenting insights and forward-looking strategies.
• Function as the expert across channel buying & measurement strategies. Stay up to date on industry/competitive trends and technologies, data clean rooms, betas, and best practices.

Qualifications and Skills:

• A proven track record of success in-house at a high growth direct response B2C startup. Fintech or Insuretech preferred.
• A deep knowledge of the landscape across traditional offline, streaming TV and online video. Ideal candidate has experience with additional channels like: TV, online video, partnerships.
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
• Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.
• A minimum of 5 years experience managing offline performance marketing campaigns at high growth companies where user acquisition was critical to the company’s growth.
• Advanced MS Excel and ability to work effectively with AI tools (e.g., Hex, Claude, Gemini).
• Excited by the chance to both develop a marketing strategy and hands-on optimization.
• Experience with adtech and data teams to prioritize your platform and measurement needs.
• Have a rigorous approach to testing, iterating, and implementing learnings.