Performance & Social Creative Designer

Role Overview

The Performance & Social Creative Designer will support both performance marketing creative production and the day-to-day design needs of organic social channels.

This is primarily a hands-on, execution-focused creative role rather than a senior creative strategy position. The Performance & Social Creative Designer will work from established brand guidelines, creative direction, existing assets, campaign concepts, and performance insights to efficiently create, adapt, and version content across Meta, Instagram, TikTok, and other digital channels.

The ideal candidate combines strong design taste with speed, organization, and a performance mindset. This person should be equally comfortable creating an elevated branded carousel, editing creator content, adapting assets across social formats, and producing multiple variations of a paid social concept for testing.

Key Responsibilities

Paid & Performance Creative

• Translate paid media concepts and creative briefs into polished, platform-ready assets across Meta, Instagram, TikTok, and other digital channels.
• Create and version static, motion, and video assets for performance marketing initiatives.
• Edit existing video, UGC, and creator content into paid social executions.
• Develop alternate hooks, openings, headlines, supers, calls-to-action, and visual treatments for creative testing.
• Create cutdowns and variations of successful creative based on performance insights.
• Develop creative supporting product education, problem-and-solution messaging, testimonials, UGC, brand storytelling, routines, and bundles.
• Collaborate with Creative and Growth teams to maintain a consistent pipeline of new creative executions and iterations.

Creative Testing & Optimization

• Develop multiple creative variations to support structured performance testing.
• Translate performance learnings into new creative iterations and executions.
• Repurpose winning concepts into additional formats, messaging angles, and visual treatments.
• Balance brand consistency with the need to continuously test new creative approaches.
• Apply a performance mindset to creative production while maintaining established visual standards.

Platform Adaptation & Creative Versioning

• Adapt creative across required placements and formats, including 1:1, 4:5, and 9:16.
• Thoughtfully recompose assets for different platforms rather than relying solely on mechanical resizing.
• Optimize creative based on the specifications and visual behavior of each social platform.
• Repurpose existing campaign, product, social, UGC, and creator assets into new paid and organic executions.
• Maintain organized versions and deliverables across multiple formats and campaigns.

Organic Social Creative Support

• Partner with the Social team to support ongoing organic design and production needs.
• Resize, crop, reformat, and adapt existing assets for Instagram Feed, Reels, Stories, and TikTok.
• Design Instagram carousels using established brand guidelines and creative direction.
• Create social-first graphics, typography treatments, product education assets, and other supporting visual content.
• Adapt campaign and brand assets into organic social executions.
• Support quick-turn social creative needs as they arise.
• Maintain a consistent and elevated visual identity across organic social content.

Video, Motion & Creator Content

• Edit existing video content for paid and organic social channels.
• Work with UGC and creator footage to develop engaging social-first executions.
• Create video variations and cutdowns for different formats, placements, and testing needs.
• Incorporate motion and video editing techniques where appropriate to strengthen creative execution.
• Repurpose existing video assets to increase creative output without requiring entirely new content.

Creative Workflow & Asset Management

• Maintain organized paid and organic creative files, versions, and deliverables.
• Manage multiple creative requests, formats, revisions, and deadlines simultaneously.
• Implement feedback and revisions efficiently while maintaining attention to detail.
• Proactively identify opportunities to repurpose existing content into additional creative assets.
• Work independently within established creative systems while collaborating closely with Creative, Growth, and Social teams.

Qualifications

Experience

• 3+ years of professional experience in graphic design, digital design, social creative, performance creative, or a related field.
• Experience creating assets across both paid social and organic social channels.
• Experience developing performance marketing creative and supporting iterative creative testing.
• Experience designing specifically for Meta, Instagram, TikTok, or similar digital platforms.
• Experience working with UGC and creator footage.
• Experience with beauty, fashion, wellness, lifestyle, or another visually elevated consumer brand is strongly preferred.
• A strong portfolio demonstrating paid social and organic social creative work is required.

Skills

• Strong graphic design and typography skills with the ability to produce polished, visually elevated digital creative.
• Strong understanding of Meta, Instagram, and TikTok creative formats, specifications, and platform best practices.
• Able to translate established creative direction and campaign concepts into effective platform-ready executions.
• Skilled at developing and iterating performance creative based on testing needs and campaign insights.
• Able to thoughtfully adapt compositions across 1:1, 4:5, 9:16, and other required formats while preserving visual quality.
• Proficient with Adobe Creative Suite and/or comparable professional design platforms.
• Comfortable editing video and working with motion-based content, with stronger video and motion capabilities preferred.
• Able to work effectively with UGC, creator footage, product assets, campaign content, and existing brand materials.
• Strong eye for composition, typography, detail, and brand consistency.
• Able to work within an established visual system while adapting creative for different performance and platform requirements.
• Highly organized and capable of managing multiple creative versions, formats, revisions, and deadlines simultaneously.
• Able to work quickly and efficiently without sacrificing creative quality.
• Comfortable receiving creative feedback and implementing revisions efficiently.
• Proactive in identifying opportunities to repurpose existing content and increase creative output.

What Success Looks Like

• Creative direction and campaign concepts are consistently translated into polished, platform-ready assets.
• Paid media teams receive a steady pipeline of creative variations that support continuous testing and iteration.
• Winning creative concepts are efficiently adapted into new hooks, formats, messaging angles, and executions.
• Paid assets maintain strong brand consistency while supporting performance marketing objectives.
• Organic Social receives reliable day-to-day creative support across carousels, graphics, resizing, reformatting, and other production needs.
• Creative is thoughtfully optimized for Meta, Instagram, TikTok, and different placement requirements.
• Existing campaign, product, UGC, and creator content is effectively repurposed to increase creative velocity.
• Creative files, versions, and deliverables remain organized as production volume increases.
• The brand maintains an elevated and consistent visual identity across paid and organic channels.
• Creative and Growth teams can confidently rely on this role to execute high-quality work efficiently.

Opportunity

This role offers the opportunity to help shape the paid and organic social presence of an emerging consumer haircare brand while working at the intersection of design, performance marketing, social media, and creator content.