Paid Media & Growth Marketing Manager

The Role

Manage & optimise campaigns across our magazine, summit, and membership products. This is a hands-on execution role focused on paid advertising, analytics, copywriting, creative production, and growth strategies for Autism Parenting Magazine, a publishing company supporting parents of autistic children.

Mark has been doing performance marketing for over 16 years and has a proven growth playbook built around the Customer Value Journey. Your job is to execute this strategy brilliantly, with accountability for the numbers. Over time, you’ll take increasing ownership, but this is earned over 12 months, not granted immediately.

Key Responsibilities

📈 Paid Media & Growth: Focus primarily on Meta, with expansion into Google Search, Performance Max, and Demand Gen. Future testing includes channels like TikTok and AppLovin.

📊 Analytics & Attribution: Utilise Meta Ads Manager, GA4, and Hyros to track campaign and funnel performance. Compare data across platforms, identify tracking or attribution issues, and make data-driven decisions.

✍️ Copywriting & Email Marketing: Write Meta ads, headlines, hooks, UGC scripts, landing-page copy, and marketing emails, including promotional emails, nurture sequences, launch emails, and follow-up campaigns.

🎨 Creative Production: Create and finalise static and video ads, including variations, UGC scripts, footage selection, editing, captions, and overlays. Use tools like Canva, ChatGPT, and CapCut for quick production.

🎯 Landing Pages & Funnels: Improve lead-generation and sales pages with a focus on message match and conversion rate optimisation.

🌐 SEO, Organic Social, Affiliate, & Offline Growth: Enhance lead generation and subscription sales through SEO, organic social media, affiliate marketing, and offline efforts.

Requirements

✅ 3–5 years of hands-on paid advertising experience.

✅ Strong Meta Ads experience is non-negotiable.

✅ Experience managing budgets of $50k+/month.

✅ Solid grasp of CAC, ROAS, CTR, CPC, LTV, and conversion rates.

✅ Comfortable using Meta Ads Manager and GA4, and able to troubleshoot tracking and attribution issues.

✅ Experience with Hyros or similar attribution platforms is highly desirable.

✅ Strong written English and experience with direct-response advertising and email copy.

✅ Good creative instincts and curiosity about ad performance.

✅ Experience marketing in compliance-sensitive niches (e.g., health, medical, supplements, finance) is advantageous.

✅ High attention to detail and strong self-QA skills.

✅ Coachable and open to feedback.

✅ Experience with subscription/membership businesses, digital products, launches, events, email platforms, UGC, video editing, Canva, and CRO is a bonus.

A Note on Marketing

We market to overwhelmed parents in a sensitive niche, where words matter ethically and practically. Compliance with Meta rules is critical; carelessness can result in ad account bans.

Ideal Fit

✨ Strong Meta expertise and desire to become a rounded direct-response marketer.

✨ Enjoys data-driven decision-making and accountability for commercial results.

✨ Prefers hands-on execution over managing teams.

✨ Confident in challenging assumptions while remaining open to learning.

✨ Defines