Paid Media Analyst

iLawyer Marketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns, and by creating websites that focus on maximizing conversion rates.

We are seeking a talented and experienced Paid Media Analyst to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms. You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment.

Responsibilities:

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery
• Report performance metrics to stakeholders, including strategy recommendations to improve performance
• Conduct competitive client research to position iLawyerMarketing clients ahead of their competitors
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Conduct keyword research and ad copy development to support campaign objectives
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and additional job duties as assigned by management

Requirements

• 1 - 2 years of paid media experience in an agency environment
• Experience in the legal marketing field preferred
• Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Ability to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.)
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
• Understanding of lead generation funnels and conversion optimization
• Coachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and priorities
• Excellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assurance
• Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clients
• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
• Exceptional organizational and time management skills, with the ability to manage multiple projects, competing priorities, and deadlines simultaneously
• Team player with a positive attitude and willingness to learn and grow

Benefits

iLawyerMarketing is proud to offer a variety of benefits to support employees and their families, including:

• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a You to rest and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands.