Media Buyer / Paid Media Manager

We are looking for an experienced Media Buyer / Paid Media Manager to take ownership of campaign execution, performance management, testing, and budget allocation across multiple paid media channels.

This is a hands-on performance marketing role for someone who understands direct-response advertising and knows how to manage campaigns based on data. You’ll work closely with creative, copy, sales, and marketing teams to ensure campaigns are properly executed, continuously tested, and optimized for acquisition efficiency and profitability.

The ideal candidate is highly analytical, detail-oriented, and comfortable managing significant ad spend across multiple accounts while maintaining accurate tracking, attribution, and reporting.

Responsibilities

Campaign Management & Bid Strategy

• Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
• Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency.
• Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements.
• Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable.
• Ensure campaigns are launched accurately, on schedule, and aligned with business objectives.

Creative & Offer Testing

• Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers.
• Analyze test results and identify opportunities to scale winning concepts and eliminate underperforming assets.
• Partner with creative and copy teams to provide actionable performance feedback and inform future creative iterations.
• Maintain a systematic testing pipeline based on campaign data and performance trends.

Tracking, Attribution & Reporting

• Build and maintain accurate tracking frameworks across campaigns using Meta Pixel, GA4, UTM taxonomies, and attribution platforms such as Hyros and Triple Whale.
• Regularly audit tracking and attribution setups to identify discrepancies and maintain data integrity.
• Monitor core performance metrics including ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue.
• Provide daily and weekly performance reporting and clear insights into campaign profitability and growth opportunities.
• Identify tracking or attribution issues quickly and coordinate with relevant teams to resolve them.

Budget Optimization & Capital Allocation

• Dynamically allocate spend toward the highest-performing campaigns, audiences, creatives, and channels.
• Monitor spend pacing and ensure budgets are aligned with performance targets.
• Quickly identify underperforming campaigns and assets and take appropriate action.
• Balance scaling opportunities with acquisition efficiency and profitability goals.
• Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance.

Requirements

• Strong English communication skills, both written and verbal.
• 3+ years of hands-on experience in paid media, media buying, or performance marketing.
• Proven experience managing direct-response campaigns across Meta Ads, Google Ads, YouTube, and TikTok.
• Hands-on experience with Meta Ads Manager and other relevant advertising platforms.
• Experience with GA4, Meta Pixel, UTM tracking, and ideally attribution platforms such as Hyros or Triple Whale.
• Strong understanding of key paid media metrics including ROAS, CPA, CTR, CPM, CVR, CAC, and spend.
• Strong understanding of campaign structure, budget management, bidding, audience targeting, creative testing, and performance optimization.
• Experience managing meaningful advertising budgets across multiple campaigns or accounts.
• Strong analytical skills and ability to make decisions based on performance data.
• Experience developing and executing structured creative and offer testing strategies.
• Strong attention to detail and data accuracy.
• Ability to work cross-functionally with creative, copy, sales, and marketing teams.
• Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously.
• Comfortable working in a fast-paced, performance-driven environment.