MarTech Lead

What you’ll be responsible for

Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.

Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.

Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.

Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.

Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.

Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.

Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.
• Hands-on experience with headless CMS platforms.
• Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.
• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.
• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.
• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.
• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.
• Understanding of consent, data governance and compliance requirements in digital marketing.
• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely.