Marketing Specialist

Position Summary

The Marketing Specialist is responsible for executing and coordinating day-to-day marketing initiatives that support company growth. This role serves as the operational hub for marketing, ensuring campaigns, content, events, and cross-functional projects stay organized, on schedule, and aligned with business priorities.

Success in this role comes from being resourceful, organized, and action oriented. You don't need to own the marketing strategy, but you do need to know how to bring it to life through thoughtful execution and strong project coordination.

Key Responsibilities

Campaign Execution

• Coordinate and execute marketing campaigns across digital, partner, and event channels.
• Maintain campaign calendars, timelines, and project plans.
• Coordinate campaign assets and ensure deliverables are completed on schedule.
• Support account based marketing (ABM) initiatives and targeted outreach campaigns.
• Assist with partner marketing initiatives and joint marketing programs.

Content & Communications

• Draft and coordinate blogs, newsletters, email campaigns, social media content, and website updates.
• Coordinate executive thought leadership initiatives, including blogs, webinars, speaking opportunities, industry recognition programs, and social content.
• Assist in developing customer success stories, case studies, sales collateral, presentations, and marketing materials.
• Help ensure all content aligns with Nimble Gravity's messaging, positioning, and brand standards.

Product & Growth Marketing

• Partner with the Head of Product to develop and execute go to market communications for new offerings, capabilities, and product enhancements.
• Support the Growth team with campaign materials, messaging, presentations, and sales enablement resources.
• Conduct light market and competitive research to support marketing initiatives.

Events & Partner Programs

• Coordinate webinars, conferences, customer events, and partner marketing activities.
• Manage event logistics, registrations, promotional materials, and post event communications.
• Support follow up activities and reporting for marketing events.

Marketing Operations

• Coordinate projects across internal stakeholders and external vendors.
• Track deliverables, manage timelines, and proactively identify roadblocks.
• Maintain marketing asset libraries, templates, and project documentation.
• Help improve marketing processes, workflows, and team organization.

Reporting

• Track campaign performance and marketing metrics.
• Prepare weekly marketing updates and monthly performance summaries.
• Identify opportunities to improve marketing effectiveness and execution.

Qualifications

• 2 to 4 years of experience in marketing, communications, or a related field.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast paced environment.
• Strong attention to detail and follow through.
• Comfortable collaborating across multiple teams and stakeholders.
• Experience with Microsoft 365, LinkedIn, Canva, HubSpot, WordPress, or similar marketing tools is preferred.

Success in This Role

You'll be successful if you:

• Keep marketing initiatives organized and moving without constant direction.
• Deliver high quality work on time and with attention to detail.
• Build strong working relationships with leadership, Growth team, and other stakeholders.
• Take ownership of projects and follow through from planning to completion.
• Continuously look for ways to improve processes, organization, and team efficiency.
• Help create a consistent, professional, and impactful marketing presence across every customer touchpoint.

Who You Are

• You're a doer. You enjoy bringing structure to moving pieces, keeping projects on track, and helping teams execute great ideas. You're naturally curious, collaborative, and dependable, and you're willing to jump in wherever needed.
• You don't wait to be told every next step. You anticipate needs, communicate proactively, and take pride in delivering work that helps the business grow.
• If you're looking for a role where you can make an impact across every aspect of marketing while working alongside product and revenue leaders, we'd love to meet you.