Marketing Senior Manager (Brazil Market) - Lifestyle & Social-Connection Brand

Inautalent is recruiting, on behalf of an international player in the lifestyle and social-connection space — present in around ten markets worldwide, including the UK, Germany, Spain, Mexico, India, Australia, Canada, and France — a Marketing Senior Manager to take ownership of the Brazilian market. A whole market to grow, a strategy to build, and the responsibility to drive it from diagnosis through to execution.

You will be responsible for developing and executing the integrated marketing strategy for Brazil: diagnosing the market's challenges and opportunities, building a clear, actionable plan, then bringing it to life yourself — managing the media agency, influencer partnerships, and brand campaigns. Unlike the equivalent France role, which operates in full isolation, you'll have a regional safety net: your direct manager has hands-on experience of the Brazilian market and speaks Portuguese, giving you a real sparring partner the France role doesn't have.

Requirements

The role:

• Own the Brazilian market end-to-end: diagnosis, strategy, execution
• Continuously track competitor activity and market movements, turning insights into strategic recommendations
• Determine the marketing mix and make strategic recommendations on paid media
• Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
• Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
• Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
• Regularly communicate market challenges, strategy, and results to leadership

What we're looking for:

• Bachelor's degree; MBA or Master's a plus
• 6-8 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
• Strong grasp of Brazilian Gen Z trends and culture, with the ability to adapt global strategy into locally resonant activations
• Proven track record of independently owning a market end-to-end, from diagnosis to execution
• Solid understanding of the media landscape, channels, and measurement; strong analytical skills
• Comfortable operating without a large team, wearing multiple hats, and getting things done independently
• Native-level Portuguese, fluent English required; Spanish is a plus