Marketing Senior Manager - Brazil Market

Inautalent is recruiting, on behalf of an international player in the lifestyle and social-connection space, a Marketing Senior Manager to take ownership of the Brazilian market. This role involves developing and executing an integrated marketing strategy for Brazil, diagnosing market challenges and opportunities, building a clear, actionable plan, and executing it from start to finish.

You will manage the media agency, influencer partnerships, and brand campaigns. Unlike the equivalent role in France, which operates in isolation, this role benefits from a regional safety net: your direct manager has hands-on experience of the Brazilian market and speaks Portuguese, providing a real sparring partner.

Requirements

The role:

• Own the Brazilian market end-to-end: diagnosis, strategy, execution
• Continuously track competitor activity and market movements, turning insights into strategic recommendations
• Determine the marketing mix and make strategic recommendations on paid media
• Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
• Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
• Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
• Regularly communicate market challenges, strategy, and results to leadership

What we're looking for:

• A Bachelor's degree; an MBA or Master's degree is a plus
• 6-8 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
• Strong grasp of Brazilian Gen Z trends and culture, with the ability to adapt global strategy into locally resonant activations
• Proven track record of independently owning a market end-to-end, from diagnosis to execution
• Solid understanding of the media landscape, channels, and measurement; strong analytical skills
• Comfortable operating without a large team, wearing multiple hats, and getting things done independently
• Native-level Portuguese, fluent English required; Spanish is a plus