Marketing Manager - CRM Ops (Consumer Products) at Kraken

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks, has built one of the most modern and globally accessible financial infrastructure platforms over the last 15 years. Their mission is to advance an open, global financial system.

Before applying, explore their culture page to understand their work ethos.

The Team

Founded in 2011, Kraken is a globally trusted crypto platform serving over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services, catering to both individual and institutional clients.

The Consumer Marketing team drives user and revenue growth across products and geographies. They are a fast-growing team with top-tier talent specializing in crypto marketing.

As the Marketing Manager - CRM Ops focused on Consumer products, you will lead the lifecycle strategy for driving product adoption and engagement across key markets, delivering revenue growth. Reporting to the Sr. Manager, Lifecycle Marketing, this role involves working closely with marketing technology, product, data analytics, and lifecycle teams.

This role operates in a dynamic, fast-paced, and feedback-driven environment, offering immediate impact and visibility within the organization.

The Opportunity

• Lead lifecycle program execution across email, push, and in-app channels, delivering best-in-class experiences that drive engagement, desired behavior, and improved client quality and retention.

• Develop advanced solutions for lifecycle approaches in Consumer products, both technologically and from a marketing execution perspective, ensuring accountability for key revenue growth metrics.

• Build and execute complex CRM campaigns guiding clients to relevant products and services within the Kraken ecosystem.

• Conduct data analysis of campaign and segment performance, using data to optimize operational plans and manage executions.

• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement and retention throughout the customer lifecycle.

• Serve as a key stakeholder in company-wide growth, keeping leadership updated on progress and collaborating with the wider business to drive incremental value.

• Work closely with compliance and legal teams to remove marketing blockers across priority geographies and ensure full compliance with local regulators.

• Additional duties and responsibilities as assigned.

What You Bring

• 5+ years of experience leading complex lifecycle/CRM programs from strategy to execution.

• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.

• Experience with Braze and other campaign-building tools.

• A proven understanding of driving lifecycle marketing results in a predominantly B2C setting, with experience in crypto being a plus.

• Strong skills in analytic tools such as Tableau, Looker, HEX, and BigQuery.

• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of these platforms.

• Expertise in customer segmentation strategies and omni-channel subscriber management.