Marketing Manager (AI-Native) - Sirona Medical

Job Overview

Sirona Medical is seeking a hands-on, full-stack marketer with 3–5 years of B2B marketing experience (health-tech, SaaS, or regulated/technical space preferred) to drive the company’s market presence and pipeline. This role spans social media, content creation, and paid media (Google Ads, LinkedIn), while also managing webinars, events, and in-house videography. The ideal candidate is AI-fluent, personable, and comfortable with on-camera work, event logistics, and cross-functional collaboration.

Key Responsibilities

• Social Media: Own Sirona’s LinkedIn and emerging channels (calendar management, publishing, community engagement, and active outreach to radiology stakeholders).
• Content Creation: Produce on-brand social posts, short-form video, graphics, blogs, newsletters, and campaign creative at a steady cadence. Use AI tools to draft, produce, and scale content.
• Webinars & Events: Plan, promote, and execute webinars/events end-to-end (topic/speaker selection, logistics, live moderation, post-event follow-up). Attend events in person, capture content, and repurpose it.
• Paid Media: Build, launch, and optimize Google Ads (search) and LinkedIn campaigns, including audience/creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → pipeline conversion.
• Videography: Shoot and edit in-house video content (event capture, product moments, social clips, thought leadership) using tools like Premiere Pro or CapCut. May require travel.
• Brand Consistency: Ensure all assets align with Sirona’s design system and voice.

Key Requirements

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or regulated/technical space).
• AI-fluent: Experience with AI tools (e.g., ChatGPT, generative image/video, AI-assisted marketing) or a fast learner eager to work on an AI-native team.
• Personable and people-facing: Comfortable on camera, hosting webinars, and representing Sirona in person at events.
• Hands-on content creator with a portfolio showcasing writing, visuals, and video skills.
• Direct experience running Google Ads and LinkedIn Campaign Manager, including campaign setup, budget management, and reporting on cost-per-lead and downstream conversion.
• Experience promoting and managing webinars/events, including logistics.
• Proficient in videography (Premiere/CapCut) and design tools (Canva/Adobe).
• Native fluency in LinkedIn and social best practices.
• Organized and self-directed: Ability to manage content and campaign calendars simultaneously.
• Willingness to travel for events.
• Excellent project management and cross-functional communication skills.

Nice to Have

• Familiarity with radiology, medical imaging, or healthcare IT.
• Hands-on experience with AI content/creative tools (generative image/video, AI copy, AI-assisted editing).
• Fluency in marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting).
• Experience with webinar platforms (Zoom Webinars, ON24).
• Skills in motion graphics, animation, or photography.
• SEO and landing-page conversion expertise.

Benefits

• Generous compensation plan with stock options.
• Flexible PTO, medical/dental/vision insurance, life insurance, and maternity/paternity leave.
• 401K matching and Apple equipment provided.
• Sponsorship for conferences and continuing education.