Marketing & Growth Lead

The Role:

We are looking for an experienced, autonomous Marketing & Growth Lead who can build, execute, and continuously improve a measurable marketing engine. Your primary focus will be growing the company's property management business, including attracting and converting property owners across different customer segments. You will also support marketing initiatives across the group's other businesses as priorities evolve.

You will own the journey from audience research and positioning through to lead generation, nurturing, appointments, and conversion, working closely with the Australian team to turn marketing activity into measurable commercial outcomes.

AI will be used extensively from the outset to improve research, content, productivity, and experimentation. Once the core marketing function is performing consistently, you will progressively contribute to broader AI and business automation initiatives.

Key Responsibilities:

Marketing Strategy & Customer Insight:

• Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors, and commercial objectives.
• Develop positioning, messaging, offers, and marketing strategies that clearly communicate the business's value proposition.
• Translate business objectives into practical marketing plans, priorities, and measurable targets.

Lead Generation & Customer Journeys:

• Build and optimize end-to-end customer journeys from audience targeting and lead magnets through to enquiry, nurture, appointment, and sales handover.
• Develop distinct acquisition journeys for different property-owner segments, including rooming/multi-occupancy owners and traditional residential landlords.
• Create and optimize landing pages, lead capture mechanisms, email/SMS nurture, and CRM workflows.
• Support sales conversion through proposals, presentations, case studies, and other marketing collateral.

Content, Brand & Channel Execution:

• Own the content calendar, copywriting, creative production, and social media activity.
• Manage website content, SEO/GEO, paid campaigns, database marketing, and referral campaigns.
• Work with the Australian team to capture authentic content, customer stories, case studies, and supporting evidence.
• Maintain consistent brand positioning, tone, and messaging across channels.

Performance, Analytics & Optimization:

• Maintain accurate CRM data, campaign tracking, reporting, and performance dashboards.
• Monitor lead quality, appointments, conversion rates, acquisition costs, and other key commercial metrics.
• Continuously test and optimize audiences, messaging, creative, offers, and conversion points.
• Identify weaknesses in the funnel and implement improvements based on data and commercial outcomes.

AI, Automation & Systems:

• Use AI tools from the outset to improve research, content quality, productivity, analysis, and marketing experimentation.
• Progressively identify and implement broader AI and automation opportunities once core marketing performance is established.
• Build, test, and maintain reliable marketing and automation workflows.
• Document campaigns, systems, and processes through clear workflows and SOPs to ensure continuity and scalability.

Ownership, Collaboration & Growth:

• Take ownership of marketing objectives from planning through execution, measurement, and improvement.
• Work closely with the Australian team and contribute ideas that support broader business growth.
• Independently prioritize work, solve problems, and follow through without micromanagement.
• Raise issues early, challenge constructively, and propose practical solutions.
• Initially focus on the property management business, then extend proven marketing practices across other businesses as priorities evolve.

Requirements:

• Proven experience in senior, growth, or performance marketing, with measurable commercial results.
• Strong full-funnel marketing expertise, including lead generation, nurturing, conversion, CRM, and customer journeys.
• Excellent English communication and copywriting skills, with strong brand and messaging judgment.
• Ability to independently develop, execute, and optimize marketing strategies based on data and business objectives.
• Hands-on experience across content, social media, paid advertising, SEO, email/database marketing, and websites.
• Experience with CRM, marketing automation, campaign tracking, and performance reporting.
• Practical experience using AI tools to improve research, content, productivity, and marketing execution.
• Highly organized, proactive, and commercially minded, with the ability to manage priorities without micromanagement.
• Strong ownership, accountability, problem-solving, and collaboration skills, with the confidence to challenge constructively and propose solutions.

What Success Looks Like:

We are looking for a high performer who takes ownership, works independently, and delivers measurable commercial results without being micromanaged.

• Drive growth: Optimize the client recruitment pipeline, then build growth pipelines for rooming/multi-occupancy and traditional residential management.
• Think commercially: Understand customers, offers, positioning, and business models, and turn them into qualified enquiries and revenue.
• Use AI exceptionally well: Apply AI across research, strategy, content, creative, analysis, and campaign execution, including effective multi-stage workflows with appropriate quality control.
• Take ownership: Turn objectives into action, continuously improve performance, and keep the team informed without being chased.
• Work as a team: Demonstrate integrity, initiative, professionalism, and a genuine commitment to the team's goals and ways of working.
• Build for scale: Document processes and create repeatable systems that remain company-owned, transferable, and scalable.

Ultimately, success means delivering measurable growth, improving how we work, and making the business stronger and more scalable.

Work Arrangement & Expectations:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on your LinkedIn profile (clearly marked as “Independent Contractor”).