Marketing Director

Lumin Digital is hiring a Marketing Director who will focus on building out account-based engagement plays for their install base. This role centers on driving pipeline growth through cross-sell and upsell efforts into the account base, partnering closely with the client experience (CX) teams to align strategic marketing initiatives with their objectives and revenue targets. The successful candidate will arm every Account Executive (AE) with the right message, for the right contact, at the right time.

The successful candidate will partner cross-functionally to develop personalized, multi-channel engagement initiatives that deepen relationships and accelerate revenue growth across the Lumin Digital client base.

Key Responsibilities:

• Develop, implement, and optimize account-based efforts for the existing install base, aligning closely with overall business and CX objectives.
• Translate account audits and whitespace data into specific, actionable conversation priorities for each AE, ensuring they know which product to discuss, with whom, and why now.
• Collaborate extensively with CX and product marketing teams to prioritize and segment high-value accounts based on cross-sell and upsell growth opportunities.
• Partner with AEs to develop bespoke account-specific content, including tailored QBR decks, executive briefing documents, and personalized outreach sequences.
• Work closely with product marketing and content teams to develop compelling, tailored content addressing client needs and challenges.
• Establish clear KPIs and provide regular reporting on campaign effectiveness, utilizing insights to continuously refine and optimize account-based engagement (ABX) tactics.
• Ensure consistent alignment and communication between CX, marketing, and product teams regarding account priorities, messaging, and execution strategies.
• Utilize advanced marketing automation and CRM platforms, such as HubSpot, to manage outreach, segmentation, and engagement tracking.
• Perform other duties as assigned.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• Experience:
  • 7 years of progressive experience in B2B marketing, specifically with Account-Based Marketing (ABM) experience, enterprise marketing, or related fields.
  • Proven track record of successfully developing and executing targeted ABM strategies, ideally within B2B SaaS, fintech, or financial services.
  • Demonstrated experience effectively managing cross-functional collaboration and influencing stakeholders at senior levels.
• Knowledge, Skills, & Abilities:
  • Strong expertise in modern marketing channels, including digital, event marketing, direct mail, and targeted advertising.
  • Exceptional analytical and strategic skills, proficient in translating performance data into actionable insights and strategic decisions.
  • Advanced knowledge and hands-on experience with ABM tools, marketing automation platforms, and CRM systems (HubSpot preferred).
  • Excellent collaboration and communication skills, adept at working effectively across diverse teams.
  • Innovative thinker with a proven ability to manage multiple high-priority initiatives in a dynamic, fast-paced environment.
  • Attention to detail coupled with strong organizational and project management capabilities.

About Lumin Digital:

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. As a 100% cloud-native company, we are purpose-built to unlock the full advantages of the cloud for financial institutions and their users.

At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day.

Benefits:

We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend.