Marketing Coordinator & Campaigns Specialist

Marketing coordination and campaigns

Coordinating content calendars across email, social, and web, and keeping campaigns on schedule.

Gathering material, assets, and approvals from trainers, the marketing team, and the founders.

Supporting demos, launches, and events with promotion and preparation.

Keeping a clear view of what is going out, when, and on which channel.

Social media marketing

Planning, creating, and publishing content across the company's social channels on a consistent schedule.

Managing the day-to-day presence on each platform: posting, stories, and replying to comments and DMs promptly.

Growing the audience and engagement, with a focus on turning followers into demo sign-ups and booked sessions.

Promoting free demos, the Children's Practice Club, new programs, and events with timely, targeted posts.

Staying on top of trends, formats, and platform changes, and testing new ideas that fit the brand's voice.

Engaging with parents, educators, and partner communities online to build trust and word of mouth.

Ensuring every post that features a child has parent consent before it goes live.

Logging every post in the content tracker and applying reviewer feedback so each post is stronger than the last.

Reviewing monthly results (reach, engagement, inquiries) and sharing what worked and what to try next.

Writing and content

Writing, drafting, editing, and proofreading newsletters, email campaigns, social media captions, announcements, and other marketing content.

Adapting one piece of material into several formats so good content gets used more than once.

Keeping everything consistent in voice, accurate in detail, and free of errors before it goes out.

Writing practical content families need: program explanations, scheduling notes, and answers to frequently asked questions.

Inquiries, follow-up, and conversion

Answering email and social media inquiries promptly, with a clear focus on converting interest into booked sessions.

Following up with leads who attended a demo, requested information, or went quiet.

Guiding families through practical questions: age fit, scheduling, packet options, pricing, and next steps.

Ongoing client follow-up and engagement, including support for rebooking and repeat sign-ups.

Keeping a clear record of every inquiry, follow-up, and outcome so nothing is lost between conversations.

Escalating anything that needs a trainer, the Chief of Staff, or a founder rather than guessing at an answer.

Video and creative production

Editing highlight videos, testimonials, educational content, reels, and long-form videos.

Repurposing existing footage into new formats for different channels.

Creating graphics and thumbnails.

Maintaining visual consistency across everything the company publishes.

Organizing and maintaining the video library so footage can be found and reused.

Preparing finished content and assets for the marketing team.

Research and general operations support

Researching prospects, partners, platforms, tools, and competitors as needed.

Documenting processes as they are built so the next person can follow them.

General operations support wherever the work is needed.