Marketing Content Manager

Responsibilities:

The listed responsibilities are not exhaustive and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who is able to adapt and take on new responsibilities as they arise.

Content Strategy and Editorial Planning

• Develop and maintain a multi-channel content strategy aligned with company priorities, audience needs, campaigns, product launches, and business goals.
• Own the editorial calendar across social media, newsletters, blog content, thought leadership, and other marketing initiatives.
• Own the editorial planning, production, and distribution of the company newsletter.
• Identify opportunities to turn company expertise, customer outcomes, product developments, and industry trends into timely, relevant content.
• Create repeatable editorial processes that keep contributors and stakeholders aligned while ensuring content ships on schedule.
• Balance planned campaigns with timely content related to company news, industry developments, and cultural moments.

Social Media Management

• Own the day-to-day management of Defense Unicorns’ presence on LinkedIn and X.
• Plan, write, schedule, publish, and optimize social content that reflects our brand voice and supports company objectives.
• Create a thoughtful mix of company news, product education, technical insights, mission-focused stories, employee perspectives, and industry commentary.
• Partner with executives and subject-matter experts to develop thought-leadership content and strengthen their social presence when appropriate.
• Monitor relevant conversations, audience responses, and platform trends to identify opportunities for engagement.
• Maintain a consistent publishing cadence while adapting content to the audience and conventions of each platform.
• Track channel performance and use the results to improve content topics, formats, timing, and distribution.

Content Creation and Editing

• Write, edit, and publish high-quality content across short- and long-form formats including blog posts and articles, case studies and customer stories, white papers and guides, social media content, newsletter content, website and landing-page copy, thought leadership, and more.
• Interview customers, partners, company leaders, and technical subject-matter experts to uncover strong stories and translate complex concepts into accessible content.
• Repurpose larger content assets into channel-specific formats to extend their reach and value.
• Ensure content is accurate, useful, audience-appropriate, and consistent with the Defense Unicorns brand voice.
• Provide editing and quality control for content produced by contributors across the organization.

Content Discovery and Optimization

• Apply SEO and answer engine optimization (AEO) best practices to improve content visibility and discovery.
• Optimize headlines, metadata, content structure, internal links, and calls to action.
• Partner with website owners and other marketing team members to improve the performance of existing content.

Cross-Functional Collaboration

• Partner with product marketing, demand generation, growth, sales, delivery, recruiting, and design to support integrated campaigns and company initiatives.
• Communicate content plans, dependencies, risks, and results clearly to stakeholders.

Measurement and Continuous Improvement

• Track performance metrics such as reach, engagement, subscriber growth, website traffic, search visibility, content-assisted conversions, and campaign results.
• Produce regular, concise reporting that explains what is working, what is not, and what should change.
• Test new topics, formats, calls to action, distribution methods, and publishing cadences.
• Use both quantitative results and qualitative audience feedback to refine the content strategy.

Preferred Experience and Qualifications:

• 3+ years of experience in content marketing, digital marketing, editorial management, communications, journalism, or a related field.
• An exceptional writer and editor with a portfolio demonstrating strong short- and long-form work.
• Experience directly managing organic social media channels, particularly LinkedIn and X.
• Experience producing and managing an email newsletter or comparable lifecycle-marketing program.
• Strong storytelling, copywriting, proofreading, and fact-checking skills.
• Experience developing editorial calendars and managing multiple content projects from idea through publication.
• Working knowledge of SEO, AEO, content distribution, and digital marketing fundamentals.
• Familiarity with content management systems such as WordPress and email or marketing automation platforms.
• Comfort using analytics to evaluate performance and recommend practical improvements.
• Strong project-management and stakeholder-management skills, with the ability to balance competing priorities and deadlines.
• Sound editorial judgment, including the ability to ask good questions, find the core of a story, and recognize when content is not yet ready to publish.

Nice-to-haves that'll make us especially excited:

• Experience in the defense, national security, or gov-tech space
• Familiarity with CRM and marketing automation platforms (such as HubSpot).
• Basic knowledge of visual storytelling, video production, or design workflows.

Work Style & Communication:

The person who will thrive in this role is:

• Highly organized and attentive to detail, with a consistent ability to move work across the finish line.
• Direct, clear, and thoughtful in written and verbal communication.
• Comfortable working asynchronously with a distributed team while proactively keeping stakeholders informed.
• Receptive to feedback and capable of incorporating it without losing sight of the audience or objective.
• Curious about technical topics and motivated to understand the substance behind the story.
• Comfortable operating in an evolving environment where priorities may shift and new opportunities may emerge.
• A pragmatic collaborator who welcomes input while maintaining the editorial judgment required to produce focused, effective content.