Marketing Analytics, Senior Manager

The Marketing Analytics, Senior Manager (internal job title: Measurement & Analytics Senior Manager) serves as a strategic measurement consultant, helping clients and internal teams define success, establish measurement strategies, evaluate performance, and uncover actionable insights across experiential, sponsorship, and integrated marketing initiatives.

This role blends analytical rigor with strategic thinking, translating complex data into compelling stories and business recommendations. Working closely with clients, account teams, strategists, and integrated teams, this person helps shape measurement approaches, champion best practices, and advance the agency's measurement capabilities through scalable frameworks, innovative solutions, and emerging technologies.

Responsibilities

Measurement Strategy & Delivery

• Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies.
• Design measurement approaches that evaluate marketing effectiveness and inform client business decisions.
• Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives.
• Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams.

Measurement Expansion & Adoption

• Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices.
• Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements.
• Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise.

Growth & Innovation

• Evaluate emerging technologies, AI-enabled solutions, and new methodologies that enhance the efficiency, scalability, and impact of measurement.
• Advise third-party vendors and technology partners to ensure their methodologies keep pace with agency and client needs.

How You Should Be Wired

• Confident facilitator and trusted advisor who is comfortable being visible and can influence stakeholders at all levels.
• Exceptional storyteller and communicator, adept at translating complexity into clarity.
• Organized with the ability to keep multiple clients, workstreams, and timelines moving in parallel.
• Naturally curious and passionate about solving business challenges through data and insight.
• Collaborative, adaptable, and comfortable navigating ambiguity.
• Growth-minded with a passion for innovation, continuous improvement, and learning.

Qualifications

• 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines.
• Demonstrated experience developing measurement strategies and translating insights into actionable recommendations.
• Experience working directly with clients and senior stakeholders in a consultative capacity.
• Strong analytical and critical thinking skills, with the ability to synthesize information from multiple data sources.
• Exceptional presentation, communication, and storytelling abilities.
• Proficiency with PowerPoint, Excel, PowerBI, and analytics, visualization, and reporting tools.
• Proven ability to manage multiple concurrent client engagements, vendors, and workstreams (preferred).
• Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience (preferred).