LSA and GBP Specialist

Ylopo, LLC is a leading real estate technology company that provides advanced digital marketing solutions to real estate agents and brokers. We are looking for a highly skilled LSA and GBP Specialist to join our team and help us optimize Local Service Ads campaigns and Google Business Profiles for our clients.

Responsibilities:

• Work with cross-functional teams to develop and implement strategies to optimize Local Service Ads campaigns, driving lead generation and conversion for real estate clients.
• Continuously analyze performance data to identify opportunities for optimization and improvement, and adjust strategies accordingly.
• Serve as a subject matter expert on Local Service Ads and Google Business Profiles for our clients, staying up-to-date with industry trends and changes in policies and best practices.
• Collaborate with Sales and Customer Success teams to develop and execute effective Local Service Ads strategies for clients.
• Communicate campaign performance and insights to clients, as well as recommend ongoing optimizations and improvements.
• Ensure campaigns are executed in a timely and efficient manner, working closely with the Operations team.

Job Requirements

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, with a focus on Local Service Ads or Google Business Profile optimization.
• Strong analytical skills, with the ability to analyze data to make informed decisions and optimize performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and manage relationships with clients via phone, email, and text message.
• Self-starter with the ability to work independently in a fast-paced, high-growth environment.
• Knowledge of Local Service Ads and Google Business Profile best practices and policies, as well as trends in the real estate industry.

Preferred qualifications:

• Experience in the real estate industry or a related field.
• Familiarity with real estate lead generation and conversion strategies.
• Experience with project management and workflow tools.
• Understanding of SEO, SEM, and other digital marketing channels.
• Experience with Google PMAX campaigns