Lifecycle Marketing Lead - Audience Growth & Events

Audience Growth & Lifecycle Marketing

Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events.

• Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event.
• Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences.
• Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value.

Audience Acquisition

• Lead audience acquisition strategy for Axios local and national events.
• Develop multi-channel marketing campaigns leveraging:
  • Email marketing
  • Paid social
  • Organic social
  • House advertisements
  • Newsletter promotions
  • Partner marketing
  • Referral campaigns
• Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences.
• Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis.

Email Marketing & CRM

• Own email marketing strategy and execution for Axios Live Essential events.
• Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives.
• Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.
• Draft, QA and deploy the complete event email lifecycle including:
  • Invitations
  • Speaker announcements
  • Registration confirmations
  • Reminder campaigns
  • Know Before You Go communications
  • Post-event follow-up
  • Thank-you campaigns
• Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement.

Audience Strategy & Segmentation

• Build and maintain audience profiles across industries, executive functions and geographic markets.
• Lead audience segmentation efforts to identify high-value audiences and improve campaign targeting.
• Analyze registration trends, attendance behavior and audience composition to inform future marketing strategies.
• Develop recommendations that strengthen audience quality, diversity and long-term growth.

Analytics & Optimization

• Build and maintain centralized marketing dashboards tracking campaign performance across Axios Live events.
• Monitor registrations, attendance, engagement, conversion and marketing channel performance.
• Translate data into actionable recommendations for stakeholders.
• Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance.
• Develop recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios.

Cross-functional Leadership

• Serve as marketing lead for Axios Live essential events.
• Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution.
• Lead weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders.
• Ensure audience-first thinking is embedded throughout the event planning process.

Qualifications

• 3+ years of experience in growth marketing, lifecycle marketing, CRM or event marketing.
• Experience managing integrated marketing campaigns across email, paid media and owned channels.
• Strong understanding of lifecycle marketing principles, customer journeys and marketing automation.
• Experience developing audience segmentation and personalization strategies.
• Demonstrated experience managing paid social campaigns with a focus on audience acquisition and conversion.
• Strong analytical skills with experience interpreting campaign performance and audience data.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written communication skills and attention to detail.

Preferred Experience

• Experience with Sailthru or similar marketing automation platforms.
• Familiarity with CRM and CDP platforms such as HubSpot or Segment.
• Experience using AI tools to improve marketing workflows, personalization or campaign optimization.
• Working knowledge of HTML/CSS for email marketing.
• Experience marketing conferences, live events or media products.