Lead BI Developer

Launch Potato is the discovery and conversion company, reaching tens of millions of people monthly through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Their mission is to create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

They operate as a profitable, bootstrapped company with a South Florida HQ and a remote-first team across 18 countries.

YOUR ROLE

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure for decision-making across their Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role involves embedding with the business from day one, partnering closely with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge teams with insights they aren’t currently seeing.

This is NOT a role for someone who wants to build dashboards and hand them off—it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

• 30 Days in: Actively engage with stakeholders to audit existing reporting, identifying discrepancies, redundancies, and inconsistencies, and begin developing a roadmap for standardization.
• 60 Days in: Bridge business context and data understanding by articulating how assigned verticals make money and key performance levers. Improve dashboard standardization while executing ad hoc requests with accuracy and business context.
• 90 Days in: Dashboard standardization is in execution, with a clear roadmap for trusted data sources. LookML structure is well understood to make changes with awareness of downstream impacts. Strong working relationships with Yield, Paid Media, and Account Management are established.
• 6 Months in: Trust is built through education, best practices, and a standardized reporting suite enabling confident self-service analytics. Proactive retrospective analyses are delivered across experiments, creatives, offers, seasonality, and CAC performance.
• Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is consistent, and the business views you as a go-to analytical partner.

MUST HAVE

• Expert SQL & Comfortable with Unstructured Complex Data: Extract accurate insights from raw, unstructured data without relying on clean models.
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
• Performance Marketing Optimization: Connects data directly to levers that move the business, such as campaign performance, conversion rates, or revenue per session.
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
• Curiosity & Business Depth: Asks questions first and is driven to grow business knowledge to become a trusted analytical partner.

EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. Strong candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that moved the business.

Competencies

• Analytical Rigor: Asks hard questions and traces discrepancies to the source before drawing conclusions.
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building, ensuring adoption.
• Business Acumen: Invests in understanding the business by asking the right questions before pulling data.
• Communication: Asks enough upfront to ensure answers land with the right context for the right audience.
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
• Collaboration: Builds trust by asking genuine questions and showing care for stakeholders' needs.
• Curiosity & Growth: Asks more than most and is driven to grow from a technical executor into an analytical partner.