LATAM Marketing Specialist

As the LATAM Marketing Specialist, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets.

Key Responsibilities:

• Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians.
• Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors.
• Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region.
• Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels.
• Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM.

Requirements:

• Fluent English and Spanish. Portuguese is a plus.
• 3+ years of experience in digital marketing from SaaS or B2C in Latin America.
• Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp).
• Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging.
• Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives.
• Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
• Highly reliable business partner, always on the hunt for solutions and improvements.
• Excellent communication skills and ability to communicate clearly with various stakeholders and drive alignment.

Preferred Traits:

• Strong ownership and accountability in fast-paced environments, ensuring seamless execution and alignment with stakeholders.
• Balancing strategic vision with operational execution, effectively bridging long-term goals with day-to-day activities.
• Employing a data-driven approach to decision-making, leveraging limited data sets to generate actionable insights.
• Exceptional communication and interpersonal skills for effective stakeholder engagement.
• High level of adaptability and cultural sensitivity across diverse LATAM markets.