Jr Paid Media Buyer

This role focuses on execution across paid media and outbound growth systems. You will take a defined ICP and messaging and turn it into working campaigns, lists, and funnels that generate qualified leads and conversions.

You will own the full workflow, from sourcing prospects to launching campaigns, building email sequences, and optimizing performance based on real results. The role combines paid media, outbound lead generation, and marketing automation.

You are not responsible for high-level strategy or social media content. You are responsible for execution, testing, and improving performance.

Key Responsibilities

Outbound Lead Generation and Prospecting

• Prospect Research: Identify ideal customer profiles using LinkedIn Sales Navigator

• Data Sourcing: Use Apollo or similar tools to extract and enrich contact data

• List Building: Create and manage targeted lead lists aligned with ICP criteria

• Email Campaigns: Build and launch outbound email sequences with strong conversion-focused copy

• Domain Management: Set up and manage domain warming processes to protect deliverability

Marketing Automation and Funnel Execution

• Workflow Automation: Connect tools such as Apollo, Pipedrive, and optional tools like Zapier to create scalable workflows

• CRM Management: Track and manage leads through Pipedrive or similar systems

• Lead Routing: Ensure smooth transition from outbound campaigns into CRM pipelines

• Nurture Campaigns: Build follow-up sequences for leads and trial users

Paid Media Execution

• Campaign Management: Build and manage paid campaigns primarily on Meta Ads Manager, with focus on Instagram

• Budget Management: Operate efficiently within a small test budget of around $500 per month

• A/B Testing: Test creatives, copy, and audiences to improve performance

• Retargeting: Set up retargeting campaigns for website visitors, leads, and trial users when feasible

Performance Tracking and Optimization

• KPI Tracking: Focus on meaningful metrics such as conversions, booked calls, and qualified leads

• Reporting: Deliver weekly reports with clear insights and performance trends

• Optimization: Continuously adjust campaigns, targeting, and messaging based on results

Must-have Qualifications

• 3 to 5 years of hands-on experience in paid media, outbound marketing, or growth execution

• Strong experience with Meta Ads Manager, especially Instagram campaigns and retargeting

• Proven experience with Apollo or similar tools for lead sourcing and outbound campaigns

• Experience with CRM systems such as Pipedrive

• Experience building email sequences and managing outbound campaigns

• Strong understanding of email deliverability and domain warming practices

• Experience with marketing automation tools, including optional use of Zapier or similar solutions

• Ability to write effective conversion-focused copy for email and ads

• Strong analytical skills with focus on real business outcomes, not vanity metrics

• Ability to work independently and make execution decisions without constant supervision

Nice-to-Have Qualifications

• Experience with Clay or similar data enrichment tools

• Experience with SaaS or HR tech products

• Familiarity with tools like Sender or similar email platforms

• Basic design sense to coordinate with creatives, no design execution required

What We’re Not Looking For

• Candidates focused only on strategy without execution experience

• Social media managers without paid media or outbound experience

• Candidates who rely on large budgets and cannot operate with small test budgets

• Candidates who focus on open rates or clicks without tying results to conversions