International Admissions Manager – East Africa

The International Admissions Manager – East Africa leads ALU’s fee-paying student recruitment strategy across the East African region, focusing on international schools and private school networks in Kenya, Tanzania, Uganda, Rwanda, Ethiopia, and neighboring countries. Reporting to the Admissions Director, this mid-to-senior level role involves building relationships with international and private school communities—including students, parents, and school counselors—to drive a strong pipeline of tuition-paying students.

The Manager also provides guidance and coordination support to associate-level colleagues in other regional markets.

Key Responsibilities:

• Develop and execute a targeted annual recruitment strategy for East Africa, emphasizing international schools, private schools, and premium school networks.
• Own and manage the full admissions pipeline for East African fee-paying applicants, from initial outreach and lead generation through application, interview, offer, and enrollment confirmation.
• Build and maintain strong relationships with international school counselors, heads of sixth form, private school administrators, and parent communities across East Africa.
• Plan, coordinate, and attend targeted recruitment events, including international school fairs, private school visits, parent information evenings, and virtual engagement sessions.
• Develop a deep understanding of the international school landscape in East Africa, including IB, A-Level, AP, and IGCSE school networks, to position ALU as a top destination for graduating students.
• Use CRM systems to manage applicant records, track pipeline health, monitor conversion rates, and produce regular reporting for the Admissions Director.
• Contribute to the development of regionally tailored recruitment materials, digital content, and outreach messaging for international school students and their families.
• Coordinate with the Enrollment Manager to ensure smooth handoffs from offer acceptance through to confirmed enrollment, including immigration and travel support for incoming students.
• Provide regional market intelligence and trend analysis, including international school enrollment trends, competitor university positioning, and family decision-making dynamics, to inform strategic planning.
• Mentor and support junior team members, sharing best practices and contributing to team capability development.
• Represent ALU at international school fairs, university counselor conferences, and regional education sector events.

Qualifications & Experience:

Required Experience:

• 5+ years of experience in student recruitment, university admissions, or education-sector business development, with a focus on international or private school markets in East Africa.
• Demonstrated track record of recruiting fee-paying students and meeting enrollment targets.
• Strong existing networks with international school counselors, private school administrators, or parent communities across East Africa.
• Familiarity with international curricula (IB, A-Level, IGCSE, AP) and how students from these systems approach university selection.
• Experience using CRM systems for pipeline management and recruitment reporting.
• Willingness to travel extensively within East Africa and occasionally beyond the region.

Required Competencies:

Functional Skills:

• Fee-paying student recruitment strategy — understanding of how international school families evaluate and select universities.
• School counselor and administrator relationship management.
• Pipeline management and CRM proficiency.
• Data analysis — ability to interpret regional trends and translate them into actionable recruitment plans.
• International school fair and recruitment event planning across multiple in-country locations.

Soft Skills & Mindset:

• Polished and credible — confident engaging with international school leadership, counselors, and discerning families.
• Entrepreneurial and self-directed — able to build and grow a premium recruitment market with limited precedent.
• Collaborative and team-oriented — comfortable mentoring junior colleagues and working cross-functionally.
• Mission-driven — believes in ALU’s vision and can articulate its value proposition compellingly to families making significant financial investments in their child’s education.
• Bachelor’s degree required; Master’s degree preferred.