Integrated Campaign Manager (Including Field) - Japan

Core Responsibilities

The role involves leading field marketing initiatives and executing integrated campaigns in Japan, working closely with the regional and global marketing team to translate global positioning and ABM strategy into sharp, locally resonant programs for Tier 1 financial services accounts and corporates.

Key Responsibilities

1. Regional Growth & Pipeline Strategy

• Co-own the Japan growth and pipeline plan with Regional Japan Sales, defining target segments, Tier 1 & 2 account lists, key use cases, and pipeline goals.
• Translate global positioning and ABM strategy into a clear regional marketing plan with priorities, campaigns, and hypotheses.
• Identify whitespace, upsell/expansion opportunities, and recommend where to focus marketing and sales efforts.

2. Integrated Campaign Planning & Execution

• Build and run multi-channel campaigns for priority accounts and segments, including investment banks, PE, and financial institutions.
• Orchestrate digital, content, ABM, SDR, and event motions into coherent journeys from first touch to executive meetings and opportunity creation.
• Localize global campaigns and narratives to resonate with Japanese buyers, regulations, and buying cycles.

3. Field Marketing & Executive Events

• Own the Japan executive events strategy, including C-level roundtables, dinners, briefings, and conference activations.
• Ensure events are anchored in campaigns with clear pre-event air cover and rigorous post-event follow-up.
• Partner with Sales and SDRs to qualify attendees, build the right attendee list, and convert event interest into concrete next steps and opportunities.

4. Sales & BDM Partnership

• Act as the day-to-day marketing counterpart for Japan Sales and BDM teams.
• Co-create account plans and plays for Tier 1 accounts, including target personas, outreach angles, offers, content, and follow-up flows.
• Equip BDMs with campaign toolkits (email sequences, call talk tracks, snippets, decks, one-pagers) aligned to each integrated program.

5. ABM & Account-Based Plays

• Work closely with the global ABM and Digital teams to deliver 1:few and 1:many ABM programs for strategic accounts.
• Use intent data, engagement signals, and sales insights to prioritize accounts and design next-best-action plays.
• Test and refine offers, formats, and channels to improve meeting rates and opportunity creation in Tier 1 buying teams.

6. Measurement, Insight & Optimization

• Define KPIs and success metrics for all campaigns, including engagement, meetings, opportunities, pipeline, and revenue influence.
• Monitor performance in real time and provide clear, data-backed recommendations on where to double down, pivot, or stop.
• Partner with RevOps and Marketing Ops to ensure clean tracking across CRM and marketing platforms.

7. Voice of the Customer & Market

• Stay close to what’s happening in the Japan financial districts, including customer feedback, competitor actions, and market changes.
• Share clear, simple insights with Product Marketing, Content, and leadership.
• Find real customer stories and use cases from the region and turn them into strong materials for campaigns and sales teams.