Head of Product - Drive-to-Store Revenue Platform
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Job Description
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Factor Eleven is the leading drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication, from media planning and ad creation through campaign delivery, billing, and reporting. Operating as a high-touch enterprise managed service, humans orchestrate campaign strategy while our platform automates execution, driving tangible store revenue uplift at scale.
YOUR MISSION
As Head of Product, you will manage product strategy execution and product delivery for our drive-to-store platform for retailers, shaping a vision that aligns with our evolving company strategy. You will empower cross-functional teams to build solutions that create measurable impact for customers—with a strong focus on usability, performance, and differentiated value in the retail advertising space.
YOUR RESPONSIBILITIES
Own the product strategy and roadmap across the full campaign cycle (plan, create, buy, optimize, measure) together with the leadership team.
Drive the automation of campaign planning and optimization.
Develop our store revenue measurement further, so clients can see clearly what their campaigns add at the till.
Shape our AI roadmap pragmatically. Build where it differentiates, which is our data and measurement, and buy where it doesn’t. Strengthen data foundations before scaling AI features that clients act on. Design for the moments when a model is wrong, not only when it is right.
Work closely with account teams and clients to understand how retailers and brands make budget decisions, and turn that understanding into clear priorities.
Lead and develop the product team and work closely with engineering, design, and commercial teams to deliver.
Define and report product KPIs that link directly to client outcomes and F11’s business goals, such as revenue uplift, engagement rate, degree of automation, and time-to-campaign.
Shape the product for consumer goods brands, retailers, and for new markets.
WHO YOU ARE
8+ years in product management, including several years leading product teams, ideally on data-heavy B2B platforms in ad tech, retail media, marketplaces, or measurement.
A track record of taking products from 0 to 1 and through scaling.
A strong grasp of data, experimentation, and causal measurement (control groups, incrementality). Experience bringing ML/AI into production products is a big plus.
A pragmatic view of AI: you care about data quality, privacy (GDPR), and trust as much as about model capabilities.
A hands-on, proactive builder mindset and comfort operating in growth mode.
Experience working with distributed teams and senior commercial stakeholders.
Fluent English. German is a strong plus, since our core market and clients are in Germany.
WHY JOIN US
Top-quartile pay, benchmarked at the 75th percentile of the European tech industry.
Remote-first working, plus up to 90 days a year of workation from anywhere in the world.
One whole-company offsite a year, plus team meetings as needed.
Real ownership: your work directly shapes where the platform goes next.
Measurable impact: you build a product whose success shows up in store revenue, not just in clicks.
A unique data foundation: years of campaign and store revenue data to build AI and automation on.
Growth ahead: new client segments with consumer goods brands and expansion into new European markets.
The role requires you to be living in Germany, Italy, or Spain and to hold a valid work authorization in one of these countries.
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Factor Eleven
View Company ProfileFactor Eleven (operating at factor-eleven.com) is a digital advertising platform engineered for brick & mortar retailers and brands. Founded in 2014 by Alexander Anhuth and headquartered in Giessen, Germany, Factor Eleven simplifies the process from campaign planning to billing, using predictive analysis in media. Under the hood, the company's technology stack automates and streamlines the process, allowing retailers and brands to create, book, and execute advertising campaigns more efficiently. This allows customers to reach their target audiences more effectively. Not specified.
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