Head of Meta Creatives

You’ll own Meta creative strategy and production, working directly with the founder. This is a hands-on role: you’ll research markets, angles, customers, and competitors, develop concepts, write scripts, shoot supporting product B-roll, edit video ads, design static ads, and write the accompanying ad copy.

Your output will combine original concepts, competitor-inspired adaptations, and iterations of our existing winners. You’ll use creative performance data to decide what to test next and explain the reasoning behind your decisions.

Media buying, campaign setup, and budget management are outside this role. You’ll work with our media buyer to understand results and turn those insights into stronger creatives.

Key Responsibilities:

• Research customer insights, competitor ads, and account performance to identify creative opportunities.
• Develop original concepts, adapt relevant competitor approaches, and iterate on our winning ads.
• Write high-converting Meta ad scripts.
• Write the accompanying ad copy: Primary text, headlines, and CTAs.
• Plan and shoot supporting product B-roll for use across multiple creatives.
• Edit footage into compelling Meta video ads with strong hooks, clear storytelling, and effective pacing.
• Design direct-response static ads, including copy and visual variations.
• Review creative results with the media buyer and recommend what to test next.
• Manage the weekly creative pipeline, asset library, revisions, and final delivery.

Requirements:

• Several years of hands-on experience developing, scripting, and editing direct-response Meta ads for DTC/e-commerce brands.
• Real understanding of creative research, customer psychology, hooks, angles, retention, pacing, and direct-response creative.
• Able to interpret creative performance in Meta Ads Manager and translate findings into specific creative decisions.
• Strong proficiency in Adobe Premiere, CapCut, or DaVinci Resolve, with a solid grasp of Meta's placement specs — exporting the right sizes/formats as ad guidelines shift.
• Able to independently plan and shoot high-quality product B-roll.
• Can write primary text, headlines, and CTAs to accompany the creative when uploading as Meta Ads.
• Strong static ad design skills, including layout, typography, visual hierarchy, and direct-response copy.
• Experienced directing UGC creators/actors for A-roll to get a usable take.
• Experience with ad research tools like Foreplay, TrendTrack, or Atria.
• Experience with AI video, voice, and animation tools (HeyGen, ElevenLabs, Higgsfield).
• Understands brand and creative direction well enough to write scripts independently.
• A portfolio of ads you scripted and edited that have run behind $10,000+ per ad in paid spend.

Nice to have:

Interest or experience expanding creative output beyond Meta (e.g., Google, TikTok) down the track.

Weekly Output Targets:

• 4 video concepts or substantial iterations, each delivered in 3 total hook versions.
• 4 static concepts or substantial iterations, each delivered in 3 total copy or visual versions.
• Accompanying primary text, headlines, and CTAs for all creatives.

The weekly mix will include original concepts, competitor-inspired adaptations, and iterations of existing winners, informed by performance data.

What Success Looks Like:

• Deliver a consistent pipeline of well-executed, testable video and static creatives that can sustain increased ad spend.
• Identify patterns in results and translate them into clear recommendations for the next tests.
• Own the full creative loop: research, planning, and production independently, with reliable communication and minimal day-to-day direction.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).