Head of Marketing

Key Responsibilities

• Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.

• Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.

• Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.

• Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.

• Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.

• Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.

• Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.

Ideal Background & Experience

• Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.

• Proven success building and scaling account-based marketing programs for large strategic accounts.

• Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.

• Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning.

• Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.

• Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.

• Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.

• Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.

Success Looks Like

• Marketing is a strategic partner to Sales in winning and expanding enterprise customers.

• Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.

• Highly targeted marketing programs that deepen engagement with priority accounts.

• A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.