Head of Growth & Marketing

About Us

Maximus is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body.

We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

The Role

We are looking for a Head of Growth & Marketing to join our team. The ideal candidate will have 10+ years in growth/performance marketing, including 5+ years leading teams.

Proven success scaling a DTC subscription business with a high-consideration product — a premium-priced purchase requiring research and trust before buying. Commodity impulse-purchase DTC experience alone is not sufficient.

Demonstrated ownership of a revenue number, not just a media budget — you have built the model tying spend to revenue and defended it to a CEO or board.

Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs.

A portfolio of persona-driven creative strategy — you can articulate who a campaign was for, why the message fit, and how it performed.

Experience owning post-click conversion (landing pages, funnel testing, lifecycle) and the analytical depth to back it: attribution, incrementality, cohorts, forecasting.

Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies.

Responsibilities

• Revenue & portfolio strategy: Own the company revenue target; translate it into growth plans and budget allocation by product, persona, and channel. Partner with Finance to build the forecasting model — spend, CAC, conversion, LTV, and revenue by product line — and report against it to the CEO and leadership team.

• Persona-driven acquisition: Define buyer personas for each acquisition channel and understand how conviction and intent differ by source (a research-heavy optimization buyer from community/branded search vs. a validation-seeking buyer from cold social). Treat the channel itself as a persona signal that informs everything downstream.

• Creative & messaging: Own creative strategy and messaging architecture — every concept built for a specific persona and adapted natively to Meta, paid search, influencers, affiliates, and emerging channels. Run a testing discipline that links creative to funnel outcomes, not just click metrics.

• Brand Marketing. Understand and tell the story of Maximus across different mediums and channels to both grow awareness and educate in a crowded and commoditized space.

• Channel portfolio: Own paid media performance (budgets, agencies, optimization, measurement); scale influencer, creator, and affiliate programs into meaningful channels; diversify the mix to reduce dependence on any single platform.

• Site experience & conversion: Own what happens after the click — landing experiences matched to persona and channel, messaging continuity from ad through intake to purchase, lifecycle/CRM (email, SMS), and funnel CRO. The customer should never feel the handoff.

• Team leadership: Restructure the existing team and agency roster, hire key roles, and build the operating rhythm — planning, budgeting, creative reviews, reporting, and experimentation cadence.

What Success Looks Like — First 12 Months

• Revenue: Deliver the company revenue target through coordinated portfolio, channel, and conversion strategies

• Efficiency: Materially improve CAC and funnel conversion by shipping persona-matched journeys — right creative, right landing experience, right intake flow for each buyer type

• Diversification: Establish influencers, affiliates, and search as scaled, measurable acquisition channels alongside Meta

Qualities

• High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful. You are the type of person who used multiple colors of highlighters, and everyone wanted to borrow notes from. You never forget a task, execute it flawlessly, and are as reliable as clockwork.

• High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

• Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.

• Relentlessly Resourceful: highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

• Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).

World-Class Benefits

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)