Growth Marketing Manager - Fashion & Apparel

A day in the life:

You'll own a portfolio of 4–6 fashion and apparel accounts. These clients move fast — seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks.

The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they're acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
• Coach and give direct feedback to analysts and specialists

Role Requirements:

• 6+ years in fashion or apparel marketing, agency or brand side
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives