Growth Marketing Manager
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Job Description
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About the Role:
We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend. This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.
Responsibilities:
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly.
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
Requirements
- 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
- Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics.
- Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance.
- Experience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
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Skylight
View Company ProfileSkylight (operating via myskylight.com) is a premier consumer technology enterprise engineered to build the "OS of the family" by delivering beautifully simple hardware and software that keeps households connected and organized. Founded in 2014 by former venture capitalists and based in San Francisco, the company fundamentally disrupts traditional, fragmented household management tools. Moving far beyond generic digital displays, Skylight natively unifies its flagship touchscreen products—including the Skylight Frame for seamless remote photo sharing, the Skylight Calendar for synchronized family scheduling, and the newly introduced Skylight Buddy for children's routines—into a single, highly intuitive ecosystem. The enterprise empowers millions of users to drastically reduce the mental load of parenting and caregiving by centralizing chores, meal plans, and daily events in a glanceable interface. Under the hood, their technology core leverages robust cloud syncing, cross-platform mobile applications, and emerging AI integrations to seamlessly parse and organize complex family schedules. Capturing massive market success as a completely bootstrapped, highly profitable operation generating over $300M in annual revenue, Skylight remains a definitive cornerstone of the modern smart home landscape, turning the chaos of family logistics into effortless, joyful coordination.
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