Growth Marketing Manager

About the Role:

We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend. This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.

Responsibilities:

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
• Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly.
• Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
• Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales
• Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
• Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Report key performance insights and make actionable recommendations that improve performance

Requirements

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
• Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics.
• Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance.
• Experience with briefing creative teams and presenting creative performance data
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality