Growth Marketing Lead - Self-Serve Onboarding & Lifecycle

At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀

Summary: You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace. You think in systems, not campaigns. You use AI as your force multiplier to operate at a scale that would normally require a team.

This is not an enterprise customer nurturing role.

Responsibilities:

Self-Serve Onboarding & Lifecycle:

• Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.

• Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next.

• Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp.

• Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue.

Conversion to Paid:

• Own how free workspaces convert to paid plans. That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy.

• Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder.

• Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.

Driving Brain² Adoption:

• You are the person who gets users to go deep with Brain² and get real value from it as quickly as possible after signup.

• Build the systems that surface Brain² at the right moment in a user's journey: when they're doing something manually that AI could do, when they're stuck, when they'd benefit from AI-generated content or automation.

• Own the metrics that prove users are getting value from AI-enabled workspaces and use those metrics to feed back into the onboarding and lifecycle systems.

Requirements:

• 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS

• Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product (not a single-flow app) — can walk through how they navigated product depth without overwhelming new users

• Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work

• Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation

• Already operates at 3-5x output through AI-powered systems

How We'll Evaluate You:

• Show us a lifecycle or onboarding system you built end-to-end, with before/after numbers on activation or conversion. We want to know a bit about how you'd build this.

• Be a power user of a work management or productivity platform. We'll give you a real activation problem and you'll show us how you'd fix it.

• Walk us through how you'd take a user from "just signed up" to "deep in ClickUp, paying, and actively using Brain²."