Growth Marketing Lead

About The Role

Reporting directly to the Director of Growth Marketing, you will be both a hands-on operator and a real thinking partner. You will be in the ad platforms daily, launching campaigns, briefing creative, and testing landing pages, and you will have a genuine say in where we place our next bets.

This is a high-ownership role, and we mean that. You will own one or more product categories end to end, from daily execution through to the weekly readout, working shoulder to shoulder with the Director as you take on more of the strategy over time.

We are hiring for potential as much as for past achievements. If you execute at a high level and you are genuinely curious about why performance moves, we will coach you into the planning and forecasting side of the role.

You Will

• Own a Product Category: Take full ownership of acquisition performance for your category. You will be the person who knows these numbers better than anyone, spots risks early rather than explaining them after the fact, and brings recommendations rather than questions so we can dig in together.

• Own the Unit Economics: Hands-on data analysis is core to this role. Dig into the numbers to learn how your category really behaves on CAC, LTV to CAC, contribution margin, and payback, and care about growing efficiently. We will want your view on where the next dollar works hardest.

• Execute Daily In-Platform: Build, launch, and optimize campaigns across Meta, Google, YouTube, and emerging channels. Budget pacing, bid strategy, audience structure, and the daily judgment calls that hold performance on target are yours.

• Diagnose the Why: Look past the dashboard. When a metric moves, chase down the mechanism behind it and help the team understand what it means for the next decision.

• Run a Real Testing Roadmap: Keep a forward-looking queue of creative, audience, and landing page tests. Write the hypothesis first, measure it honestly, and write down what you learned so the whole team compounds on it. Test the ideas you are not yet convinced by, because the read matters more than being right.

• Brief and Ship Performance Creative: Partner with our creative strategists to turn customer insight and performance data into briefs, then see it through with internal creative and external partners until the assets are live and learning.

• Drive Funnel and Conversion Optimization: Find the friction in our user journey, propose landing page and onboarding flow tests, and work alongside product and engineering to ship them.

• Grow Into Strategic Channel Planning: Start by leading the tests and the readouts. With coaching from the Director, build toward owning the quarterly plan for your category, sizing the budget case with data, and making the argument for it yourself.

You Are

• A hands-on builder. You would rather construct the campaign than delegate it.

• Self-sufficient and analytical. You get to your own answer without waiting on someone else. You form a clear point of view and back it with data.

• A proactive problem solver. You are deeply curious about what drives performance, and never satisfied with a surface-level explanation.

• A self-learner and autonomous. You move initiatives forward without being directed, and you know when to pull others in.

• Intellectually honest. You use data objectively and change your mind when it points the other way.

• Ambitious. You are growth-minded and forward looking, building for the next quarter rather than only managing this week.

You Have

• 4+ years in growth or performance marketing.

• Direct, hands-on experience managing meaningful budgets in Meta Ads, Google Ads, YouTube, Mobile App Advertising and/or Direct Mail.

• Experience briefing and iterating on performance creative across static, video, and UGC.

• Working knowledge of A/B testing methodology and CRO fundamentals.

• Strong analytical skills in Excel/Google Sheets plus a BI or product analytics tool (Looker, Mixpanel, Amplitude, or similar).

• A solid grasp of how measurement works: UTM discipline, conversion tracking, server-side events, and attribution basics. You do not need to have built the plumbing, but you should understand it.

• A DTC, e-commerce, or subscription background is highly preferred.

Nice to Haves

• Experience in healthcare, wellness, or another highly regulated industry.

• Hands-on experience with SQL or data visualization tools.

• Exposure to affiliate, partner, or influencer-driven acquisition.

• Experience running geo-based or holdout incrementality tests.

• Experience contributing to a quarterly channel or budget plan.