Growth Manager (Italy-Nigeria Corridor) at LemFi

About the Role

As the Growth Manager for the Italy-Nigeria corridor, you'll drive LemFi's expansion across Nigerian communities in one of our most critical markets. This is a growth role requiring travel to key diaspora hubs to build physical community presence and manage high-leverage organic growth.

You will direct influencer negotiations, manage external agencies, partners, and key community leaders, and execute grassroots field marketing.

You'll spend 3 to 5 days every few weeks in a new Italian city, representing LemFi at Nigerian community events, building partnerships, rigorously tracking campaign performance, and accelerating user acquisition. You're embedded in the communities we serve, acting as both a strategic thinker and a ground-level operator.

You will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in this market, while serving as the internal voice of the user.

What You'll Build and Own

• Travel across Italy 3 to 5 days every few weeks, establishing on-the-ground presence in new cities. Attend community events, build and expand LemFi's community networks, network with local leaders and organizations, and grow relationships that build deep, ground-level trust.

• Develop and execute comprehensive user acquisition strategies tailored to Nigerian ex-pat communities in Italy. Own growth targets for assigned markets and optimize campaigns using data and insights.

• Source, negotiate directly with, and manage Italy/Nigeria-focused influencers, creators, key community leaders, and external agencies to drive scalable organic growth.

• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. Organize and participate in local events, meetups, and forums. Build and maintain strong relationships with community leaders and grassroots partners, implementing tracking mechanisms to measure the exact customer acquisition cost of offline activities.

• Identify, negotiate, and manage partnerships with relevant organizations and businesses to accelerate user growth. Ensure partnerships deliver mutual value and measurable outcomes tied directly to user acquisition.

• Conduct ongoing market research to understand user needs, behaviors, and preferences. Provide actionable insights to Product and Marketing teams. Serve as the internal voice of the user, representing community perspectives in decision-making.

Your Experience

• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing, or similar.

• Deep understanding of the Nigerian and diaspora community in Italy. You're culturally fluent and comfortable immersing yourself in new cultural environments.

• Proven ability to work against targets and deliver measurable results. You're motivated by ambitious goals and comfortable being measured against clear KPIs.

• Strong data-driven mindset. You interpret data, track performance, and adjust strategies accordingly.

• Excellent interpersonal skills and the ability to build trust with diverse stakeholders. You're a persuasive communicator who can influence partners and leaders.

• Entrepreneurial and tenacious. You take ownership, push through obstacles, and find ways to win. Biased to action, you think critically and move quickly.

• Self-motivated and effective working independently and in remote environments. You're willing to travel extensively and work occasional weekends to support market growth.

Nice to Have

• Prior experience launching or scaling ventures in new markets.

• Background in fintech, payments, or diaspora-focused products.

• Established network within diaspora communities.