Growth and Demand Gen Lead

About the Role

We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and you will be the person who works out which repeatable, scalable channels actually drive qualified leads, then builds them into an engine.

We do demand gen a particular way. Rather than pushing people to a product page and hoping, we lead with genuine value: free tools, content, and resources that help jewellers run better businesses, and we let that earn the relationship. Your job is to build the acquisition machine around that model and prove, channel by channel, what works.

You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out and the work grows, there is a clear path to build and lead a team beneath you.

What would YOU be doing?

• Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond.
• Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off.
• Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not a string of one-off campaigns.
• Grow our SEO and AEO (answer-engine) presence, so jewellers find us when they are looking for help, not only when we are paying to reach them.
• Design and run account-based programs aimed at the specific jewellers we most want as customers.
• Lean into our value-first model: point spend at free tools and content, like our Jeweller Business Health Check, rather than product pages, and build the funnel that turns that attention into signups.
• Work inside our attribution from day one. Partner with our data and GTM engineering leads so every channel is measurable and every dollar is accountable.
• Hand qualified leads off cleanly to the SDR team, and close the loop so you know which channels produce customers, not just clicks.
• Raise the bar on how rigorously the whole team tests and scales growth ideas, wherever those ideas come from.
• Report on what is working in plain terms, kill what is not, and reinvest in what is.

What do we need from YOU?

• 5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing a spend number.
• Deep, hands-on paid expertise. You can build, run, and optimise Google and Meta campaigns yourself, today.
• Real experience across more than one channel: paid plus some mix of SEO, ABM, lifecycle, or net-new experiments.
• You think in systems, repeatable and measurable and scalable, and you are suspicious of any win you cannot explain or repeat.
• Fluency with attribution and analytics. You start from the numbers and you can defend them.
• Comfort as a hands-on IC on a small team, building process where none exists, with the ambition to grow into leading a team.
• A bias for experiments. You ship, measure, learn, and move, rather than planning forever.
• Happy to use AI and modern tooling to move faster.

Nice to have

• Experience acquiring small business owners, retailers, or a trade audience.
• A marketplace, self-serve, or product-led growth background.
• Hands-on with the tools in our stack: Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
• Experience with a value-first or content-led acquisition model.
• Real SEO and AEO depth as search shifts toward AI-generated answers.