Graphic Designer

Job Overview:

We are seeking a versatile Graphic Designer to join our Creative team. The ideal candidate will have a passion for visual storytelling and a strong background in creating compelling assets across both print and digital mediums. Coupled with a love for the outdoors, this role offers an exciting opportunity for a creative problem-solver to shape and elevate our brand’s visual identity. You will thrive in a collaborative environment that values creativity, adaptability, and a keen eye for detail.

Responsibilities:

• Multi-Channel Design Creation: Develop visually compelling designs for a wide variety of mediums, including print collateral (catalogs, packaging, brochures, signage) and digital assets (social media graphics, website banners, email campaigns), and broader brand identity materials.
• End-to-End Execution: Take design projects from initial concept through to final production, ensuring high-quality, timely delivery, and strict adherence to brand guidelines across all touchpoints.
• Cross-Platform Optimization: Prepare and optimize design files for their intended mediums, including managing print production specifications (bleeds, CMYK, high resolution) and digital requirements (responsive design, web-safe formats, file size optimization).
• Collaboration & Feedback: Actively participate in creative reviews, collaborating closely with marketing, product, and leadership teams to translate project objectives into impactful designs and refine assets based on constructive feedback.
• Asset Management: Maintain meticulously organized project files, version control, and brand asset libraries to facilitate an efficient workflow and seamless team collaboration.
• Concept Development: Brainstorm and conceptualize comprehensive design campaigns that resonate with the hunting and outdoor demographic, ensuring consistency in brand voice and aesthetic.
• Stay Updated: Remain current on general design trends, typography, print production techniques, and emerging digital design tools to keep our creative output fresh and engaging.

Requirements:

• Experience: At least 3 years of experience in Graphic Design, Visual Communications, or a related field working across diverse mediums.
• Technical Proficiency: Mastery of the Adobe Creative Suite, with a heavy emphasis on Illustrator, InDesign, and Photoshop. Experience with video editing/motion graphics (Premiere/After Effects) or modern design tools (Figma, AI generators) is a plus.
• Design Acumen: Strong understanding of foundational design principles, typography, layout, color theory, and the technical requirements for commercial print production.
• Soft Skills: Excellent communication skills, the ability to present and defend creative choices, and a highly detail-oriented mindset.
• Project Management: Ability to manage multiple projects simultaneously, adapt to shifting priorities, and deliver quality work in a fast-paced environment.
• Portfolio: A strong, diverse portfolio showcasing a wide range of work across both print and digital mediums (e.g., editorial layouts, branding, packaging, social media, and web assets).