Global Field and Event Marketing Lead
Job Description
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About this role
Nash is hiring its first global field and event marketing lead. You will own how Nash shows up in person: the event strategy for the company, and the field execution behind it in every region. You will build the event calendar with our regional GTM leads, and lead a team of regional field managers across APAC, EMEA, and North America. You report to the VP of Growth and work directly with Sales leaders in each region.
What you own
- Designing the event calendar, deciding which shows and sponsorships earn a place, and determining the scale of Nash’s presence at each event.
- Managing the account list for each event, ensuring alignment between events and outreach strategies with Sales.
- Evaluating event returns and analyzing insights to inform future event strategies and Nash’s global presence.
- Overseeing the field budget across regions, allocating resources to drive pipeline and accelerate deal closures.
- Creating and executing every in-person engagement, including booths, dinners, hosted events, gifting, and merch/swag.
- Planning and executing Account-Based Marketing (ABM) events for top accounts, collaborating closely with account teams.
- Building and maintaining relationships with show organizers, partners, and vendors to secure speaking slots, better booth placements, and co-hosted events.
- Selecting and managing vendors and production partners across regions, ensuring high standards for booth builds, print, swag, freight, and storage.
- Producing event content, including shooting videos and photographs, and encouraging attendees and team members to share their experiences.
- Organizing internal events, such as all-hands meetings and company offsites, maintaining the same high standards as external events.
- Leading the regional team, hiring field managers, setting performance standards, and personally executing key events.
What you bring
- 7+ years of experience in B2B field or event marketing, spanning multiple regions.
- Proven track record of owning and executing events, from selection to evaluation of outcomes.
- Experience running flagship events that were well-attended, highly talked-about, and became a core part of the company’s identity.
- Ability to build and lead teams across time zones, including hiring and managing employees or contractors.
- Self-starter with strong problem-solving skills, capable of quickly assembling high-quality events on budget and with short notice, while also building systems for future efficiency.
- Exceptional taste and attention to detail, ensuring every event—from invitations to the run of show—is polished and memorable.
- Strong understanding of pipeline generation and strategic planning, capable of aligning events with broader business goals and planning a cohesive annual event program.
- Experience integrating AI tools into workflows, with examples of AI-driven improvements or innovations you’ve implemented.
- Proven ability to manage budgets and logistics at scale, maintaining composure and effectiveness during the critical week of a show.
- Willingness to travel 30-40% of the year.
How to Apply
Send your resume, links or photos of events you’ve run, and a brief note on the event you’re most proud of and why. Alternatively, record a Loom video introducing yourself, showcasing the invite that filled a room, or detailing the run of show behind an event—this is highly encouraged.
To grab our attention and bypass the Recruiting platform, record a video introduction at testimonials.nash.ai using the code JOIN-NASH. Your application will ping us in Slack immediately upon submission.
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Nash is a cutting-edge technology company that specializes in providing innovative solutions to streamline business operations. With a strong focus on leveraging the latest advancements in technology, Nash has established itself as a leader in its industry. The company's mission is to empower businesses to achieve greater efficiency, productivity, and success through its intuitive and user-friendly products. Nash's team of expert developers, designers, and engineers work tirelessly to create bespoke solutions that cater to the unique needs of its clients. From software development to data analytics, Nash's comprehensive range of services is designed to help businesses navigate the complexities of the digital landscape. With a commitment to excellence and a passion for innovation, Nash is poised to revolutionize the way businesses operate and interact with their customers.
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