Freelance Marketing Designer, Web

PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a freelance Marketing Designer, Web to raise the visual quality of that experience.

Design and ship great marketing web experiences

• Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
• Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
• Design new components when needed, extending our design system in a cohesive, reusable way.
• Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.
• Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.

Own CMS quality and publishing

• Learn and use our CMS and Webflow environment to build, update, and publish pages.
• Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
• Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.

Lead implementation with development agencies

• Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.
• Manage design feedback through implementation and ensure launched work matches the intended experience.
• Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.

Be involved in Growth’s broader creative work

• Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
• Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.