Freelance Direct Response Video Ad Copywriter

About eJam

eJam is a privately held consumer products company that has built, scaled, and exited multiple brands. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We’re not a startup hoping something works. We’re a team that has done it repeatedly: taken products from idea to category leader, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small teams with real ownership and accountability.

This is the place where you’ll see the entire machine: sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail, all under one roof. If you want to build and ship consumer products at scale, there is no better place than this.

We ship hundreds of video ads a month across Meta, TikTok, and YouTube, and we are building a bench of freelance direct response copywriters who can write the scripts behind them. You get a brief, you send back a script with hooks and visuals, we produce it, and you see how it performed. This is freelance, project-based work, not a retainer or full-time role. You are paid hourly, and the writers whose work performs get more briefs.

What you will do

• Write video ad scripts for creator and UGC-style talking heads, voiceover-driven product demos, founder and expert angles, problem-solution advertorials, and mashups. Mostly 30 to 90 seconds, written for Meta, TikTok, or YouTube.
• Write multiple hooks in volume for each script to test.
• Write to trigger emotion while using logic to justify purchase intent.
• Write the visuals with the words, specifying what is on screen, on-screen text, and product moments for every line of dialogue.
• Work from specific or vague briefs, filling in the blanks and asking the right questions to unblock yourself.
• Know and use performance metrics like hook rate, CTR, and ROAS to inform future scripts.
• Adhere to claim rules for specific products like pest control and food.

Requirements

• Proven ability to write ten different engaging hooks for the same concept.
• Have a structured process from persona to problem to angle to hook.
• Think in dialogue and visuals, writing for the screen with clear visuals for every line.
• Write punchy, no-fluff copy that avoids ad agency clichés.
• Focus on persona-first writing, targeting specific problems and solutions.
• Have real direct response experience writing paid social video ads for DTC or ecommerce brands, understanding metrics like hook rate, CTR, and ROAS.
• Be fast and reliable, turning briefs into scripts within a few days.
• Take notes well, learn quickly, and ask insightful questions to improve.
• Nice to have: Experience with supplement, pest control, pet, or food/CPG products, comfort using AI tools, and familiarity with TikTok Shop and Amazon-style creative.

Benefits

• Flexible hours with no set schedule, just meet script deadlines.
• Work with a performance creative team of strategists, editors, producers, and media buyers.
• Build a portfolio with produced ads that have real spend behind them.

Details

• Type: freelance, independent contractor.
• Location: remote, with some overlap in Pacific time for feedback.
• Compensation: fixed hourly rate, agreed in writing before the project.
• Hours: none guaranteed, with a weekly hour cap agreed per project. Volume depends on performance and testing calendar.
• Start: rolling, applications reviewed as they come in.
• Tools: Google Docs and Sheets for scripts, ClickUp for briefs and feedback.