Founding Growth & Marketing Lead

About Ribbon: Ribbon is a premier, internationally recognized human resources technology pioneer, generative AI software creator, and automated talent acquisition innovator on an absolute mission to help every employer find the right people 10× faster. By engineering an always-on, high-fidelity voice-AI interviewer that screens candidate pipelines in minutes and automatically surfaces the best matching talent, Ribbon completely eliminates traditional recruitment bottlenecks, allowing talent acquisition cells to maximize their focus on high-impact human interaction. Trusted by high-growth startups and massive enterprise recruiting teams alike, the platform scales organizational hiring capacity seamlessly without requiring increased headcount. Ribbon operates on a high-standards, remote-first operational framework that equips its team with cutting-edge AI tooling, meaningful financial alignment, and a joint focus on category-defining excellence safely across global commercial networks.

Position Overview

We are seeking a highly analytical, systems-minded Founding Growth & Marketing Lead to build and own our complete marketing infrastructure from the ground up in a full-time remote capacity within Toronto, Canada. Operating as a critical early-stage leader, you will claim individual strategic accountability for formulating Ribbon’s global brand voice, building automated demand generation pipelines, and establishing absolute category dominance within the rapidly expanding AI-powered interviewing sector. Shifting completely away from traditional siloed corporate management or relying on massive creative agencies, you will function as a hands-on builder executing across product marketing, content, events, email curation, and sales enablement frameworks. This founding seat requires a gritty B2B SaaS marketing veteran with 5–8+ years of startup background who transforms complex technical ideas into clear, sharp revenue stories fluidly, collaborates directly with the founders, and thrives inside an urgent, first-principles product environment.

Key Responsibilities

• Founding Marketing Engine Construction: Architect, scale, and govern Ribbon’s complete multi-channel marketing blueprint from scratch, spanning demand generation, product marketing, content curation, and customer loyalty tracks.
• High-Yield Qualified Pipeline Generation: Design and deploy multi-tier demand gen strategies, webinars, website optimization flows, and programmatic nurture sequences natively utilizing Lead Generation tools to convert awareness into scalable revenue.
• Category-Defining Narrative Scripting: Author, iterate, and refine standout thought leadership components, founder point-of-view briefs, and industry-facing whitepapers natively leveraging Content Writer methodologies to frame the future of hiring.
• Multi-Channel Revenue Storytelling: Turn customer case studies, net-new software feature launches, and data-driven recruiting insights into multi-platform campaigns targeting LinkedIn, email streams, and product landing properties.
• Cross-Functional Commercial Alignment: Partner peer-to-peer alongside Sales, Customer Success, and the founding team to sharpen localized outbound messaging, support priority account engagement, and maximize event ROI.
• Data-Driven Funnel Analytics: Run continuous quantitative audits across the entire customer acquisition journey, measuring conversion benchmarks, email open metrics, and event traction loops to refine growth algorithms.
• Sales Enablement Content Governance: Compile and centralize commercial sales collateral, pitch playbooks, competitor positioning matrices, and product sheets to equip outbound sales reps with high-converting assets.
• Innovative Product Interview Assessment: Engage directly with Ribbon’s custom voice-AI technology, experiencing the platform’s performance firsthand through an automated 24/7 technical screening layer during the application cycle.

Required Skills & Qualifications

• 5–8+ years of verified professional history running advanced B2B SaaS growth marketing, enterprise demand generation, corporate product marketing management, or full-lifecycle startup GTM consulting.
• Proven track record successfully launching, managing, and scaling customer acquisition pipelines and automated outbound nurturing loops that directly generated verifiable contract revenues natively leveraging Lead Generation workflows.
• Expert-tier copywriting proficiency writing clean, highly engaging B2B narratives, email sequences, website scripts, and enterprise case studies natively using Content Writer best practices.
• Demonstrated history operating as a self-directed, hands-on visual and text builder inside an early-stage or hyper-growth tech startup without requiring large team infrastructure or perfect legacy processes.
• Outstanding problem-solving capabilities, combining creative aesthetic logic with a practical, data-driven approach to rapidly measure and iterate campaign outcomes.
• Outstanding verbal, written, and interpersonal communication mechanics, with an absolute capacity to influence cross-functional technical teams and present abstract product concepts concisely.
• Location Context and Connection Policy: Open exclusively to qualified growth leads base-stationed permanently within **Toronto, Canada** to operate under our remote-first model, with an absolute readiness to participate in regular regional team lunches and local meetups.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial history leading growth marketing or GTM strategy inside an artificial intelligence startup, automated human resources tech platform, digital marketplace, or workforce software provider.
• Familiarity with modern enterprise marketing automation software stacks, advanced web optimization tooling, CRM mechanics, or conversational analytics layers.
• An outcome-driven personal philosophy that thinks like a founder, takes complete ownership of business results under imperfect information, and moves with immense startup speed.
• Willingness and excitement to travel internationally for comprehensive, annual company-sponsored strategy alignment destination retreats.

What We Offer

• The exceptional professional canvas to directly direct, shape, and code-engineer the foundational marketing engines and brand narratives establishing an AI voice-interviewing pioneer as a definitive global category leader.
• Highly lucrative baseline salary packages calibrated precisely to evaluate your marketing authority and pipeline execution velocity, supplemented by meaningful corporate stock equity options.
• Profound work-from-home remote parameters providing an elite digital workplace, complete scheduling trust, and zero physical geographic office commuting friction within the Toronto sector.
• Immediate eligibility to enroll in comprehensive corporate Health and Wellness stipend protection programs designed to maintain total mental and physical resilience.
• Access to our spectacular **Annual International Offsite**, taking the entire team on an exciting journey to a different international destination each year to invest in structural alignment and social collaboration.
• Regular team dinners, lunches, and shared networking meetups in Toronto to maintain deep human connection and professional community bonds within a remote-first layout.