Field Marketing Manager – Central Region

Who You Are

You are a strategic, highly organized marketing professional who thrives on creating exceptional experiences that strengthen relationships, elevate brand awareness, and drive business growth. You combine creativity with operational excellence, bringing structure, attention to detail, and thoughtful planning to every initiative.

You are equally comfortable developing marketing strategy, managing event logistics, collaborating with cross-functional teams, and analyzing results to continuously improve performance. You communicate clearly, proactively solve problems, and build trusted relationships with sales teams, technology partners, and internal stakeholders.

You thrive in a fast-paced environment where priorities shift quickly, and you take pride in delivering high-quality programs that reflect Myriad360's commitment to excellence.

About The Role

As the Field Marketing Manager – Central Region, you will lead Myriad360's regional marketing strategy and execution across the Midwest, Great Lakes, and Ohio Valley. You will develop and execute field marketing programs that increase market penetration, strengthen partner relationships, generate pipeline, and elevate brand awareness throughout the region.

Working closely with the Director of National Field Marketing, Sales, Partner Marketing, Digital Marketing, and Business Development teams, you will own regional events, partner marketing initiatives, and customer engagement programs while supporting select national marketing initiatives.

This role directly impacts pipeline generation, partner engagement, customer relationships, and regional revenue growth through strategic marketing programs that deliver measurable business results.

Must be based in the United States, preferably within the Central region, with the ability to travel up to 40–50%.

Other responsibilities include:

Field Marketing & Event Execution

• Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements
• Develop regional marketing strategies aligned with revenue goals and company objectives
• Present program plans, campaign updates, post-event recaps, and performance metrics to leadership
• Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications
• Collaborate with Sales, Business Development Representatives (BDRs), and Partner Marketing to maximize event participation and post-event follow-up
• Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance

National Marketing Support

• Maintain the Field Marketing calendar, ensuring events, sponsorships, campaigns, and deadlines are accurately tracked and communicated
• Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications
• Manage marketing budgets, vendor invoices, and expense tracking
• Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint
• Prepare internal documentation including event briefs, strategy documents, and post-event analyses
• Provide proactive operational support that ensures flawless program execution

Partner Marketing & Sponsorships

• Partner closely with the Partner Marketing team to align sponsorship strategies and maximize Market Development Funds (MDF)
• Coordinate co-branded marketing initiatives, partner events, and joint campaigns throughout the Central region
• Manage sponsor deliverables, approvals, branding requirements, and partner communications
• Build and strengthen relationships with strategic technology partners and vendors

Digital Marketing Collaboration

• Partner with the Digital Marketing team to ensure event campaigns, landing pages, email communications, graphics, and digital assets align with campaign objectives and brand standards
• Provide strategic direction for campaign messaging, customer journeys, and event communications
• Support HubSpot campaign execution, landing pages, forms, and workflows
• Leverage AI-powered tools such as ChatGPT and other emerging technologies to improve content development, campaign execution, and operational efficiency

Process Improvement & Operational Excellence

• Execute marketing programs with exceptional attention to detail from planning through completion
• Identify opportunities to improve workflows, increase efficiency, and scale regional marketing initiatives
• Maintain strong communication across Marketing, Sales, Partner teams, and external vendors
• Continuously evaluate program performance and implement improvements based on data and feedback
• Maintain flexibility to support occasional evening and weekend events as business needs require

Desired skills and experience:

• 5+ years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing
• Experience managing end-to-end event planning and regional marketing programs
• Experience within the technology, VAR, IT services, cybersecurity, or channel partner ecosystem preferred
• Strong project management and organizational skills with exceptional attention to detail
• Advanced Microsoft Excel and PowerPoint skills
• Experience managing marketing budgets and measuring program ROI
• Excellent written, verbal, and presentation communication skills
• Strong relationship-building skills with internal teams, customers, and technology partners
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Willingness to travel approximately 40–50% throughout the Central region

Technical Skills (Preferred)

• HubSpot Marketing Hub
• Salesforce CRM
• Microsoft Excel
• Microsoft PowerPoint
• Trello or project management platforms
• Event management platforms
• Marketing automation tools
• AI tools such as ChatGPT
• Budget tracking and ROI reporting