Email Marketing Designer & Copywriter

In This Role

You will design and execute high-impact B2C email campaigns for a large global customer audience. You will transform campaign concepts into polished, on-brand email experiences by combining strong visual design, persuasive copywriting, and email-marketing expertise.

You will collaborate with creative leads, marketers, and program stakeholders throughout concept development, design, feedback, production, and launch. This role is ideal for a hands-on creative marketer who thinks visually, works fluently in Figma, and understands how design and messaging influence customer engagement.

Responsibilities

• Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform.
• Translate campaign briefs, brand direction, and customer needs into compelling visual concepts.
• Support the complete creative process from intake and concept development through revisions, approval, and launch.
• Write and refine subject lines, headlines, body copy, calls to action, and other email content.
• Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar.
• Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness.
• Ensure email designs can be successfully implemented and delivered through the organization’s email platform.
• Partner with creative leads and marketing stakeholders to ensure designs align with campaign goals and brand standards.
• Incorporate stakeholder feedback while maintaining creative quality and usability.
• Document creative rationale, design decisions, feedback, and iterative improvements.
• Manage timelines, review cycles, and deliverables across multiple concurrent campaigns.
• Review campaign performance data and apply relevant insights to future creative.
• Present concepts and clearly explain design and messaging choices.
• Identify opportunities to improve templates, workflows, and creative consistency.

Qualifications

• 5–7 years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
• Advanced proficiency with Figma or a comparable UI/UX or digital-design tool.
• Demonstrated hands-on experience designing B2C email campaigns.
• Strong understanding of email-marketing strategy and creative best practices.
• Excellent copywriting, editing, and proofreading skills.
• Ability to combine visual design and written content into a cohesive marketing experience.
• Experience supporting the creative lifecycle from briefing and concepting through production and launch.
• Strong understanding of brand standards and user-centered design principles.
• Experience managing multiple campaigns or creative deliverables simultaneously.
• Strong project-management, organizational, and time-management skills.
• Ability to document and communicate creative rationale and design decisions.
• Strong cross-functional communication and collaboration skills.
• Ability to use performance data and customer insights to improve creative execution.
• Ability to work independently and deliver high-quality work with limited supervision.
• Portfolio or work samples demonstrating email design and marketing execution.

Preferred Qualifications

• Experience working in an advertising agency, creative agency, or fast-paced marketing organization.
• Experience supporting large-scale consumer brands or global audiences.
• Familiarity with lifecycle marketing, CRM communications, or customer-journey campaigns.
• Knowledge of email accessibility and responsive-design considerations.
• Experience testing subject lines, messaging, layouts, or calls to action.
• Familiarity with email campaign metrics and creative optimization.
• Experience working in agile creative-development environments.
• Familiarity with ClickUp or another project-management platform.
• Bachelor’s degree in marketing, design, communications, or equivalent professional training.

Portfolio Requirement

A portfolio link or relevant work samples must be included. Samples should ideally demonstrate:

• Hands-on email design
• Strong visual hierarchy
• B2C marketing experience
• Brand-aligned creative execution
• Copywriting or messaging contributions
• The candidate’s specific role in each project