Ecommerce Coordinator

The Ecommerce Coordinator is a versatile, cross-functional role that sits at the heart of ecommerce operations and marketing execution. The Ecommerce Coordinator will own day-to-day Shopify maintenance, performance reporting, email marketing support via Klaviyo, and content coordination across social channels - while proactively surfacing growth opportunities and optimization recommendations. This role is built for someone analytical and creative in equal measure, who thrives in a fast-moving ecommerce environment and wants direct impact on brand performance.

Key Responsibilities

Ecommerce & Shopify Operations

• Maintain Shopify SKUs, tagging, collections, product pages, navigation, internal linking, and image QA.
• Support CRO initiatives by identifying friction points in the buyer journey.
• Assist with landing page updates and ongoing site optimization.
• Coordinate with external developers for technical Shopify tasks as needed.

Analytics & Reporting

• Track performance across Shopify Analytics, GA4, Pinterest Analytics, and Klaviyo.
• Prepare weekly reports covering traffic, conversion, add-to-cart, email, and product metrics.
• Analyze trends, identify opportunities, and deliver actionable recommendations.

CRM & Email Marketing

• Support Klaviyo campaign execution, including segmentation, list management, and basic flows.
• Assist with subscriber growth initiatives and lifecycle marketing campaigns.
• Provide reporting and optimization recommendations for email performance.

Growth Marketing & Content

• Support content ideation, creative concepting, and story pillar development.
• Assist in content execution across Pinterest, Instagram, TikTok, and other channels.
• Identify opportunities to improve traffic, engagement, email growth, and conversion metrics.

SEO & Content Oversight

• Implement basic SEO recommendations for product, collection, and blog pages.
• Optimize meta titles, meta descriptions, alt text, and internal linking.
• Support agency execution of blogs and check for quality and alignment with brand standards.

Customer Service & Administrative Support

• Provide light support for customer inquiries and order/shipping questions.
• Maintain FAQs, SOPs, and internal documentation.
• Assist in improving the overall customer experience and operational efficiency.

Qualifications - Experience

• 1-3 years of experience in ecommerce, marketing operations, or digital marketing.
• Hands-on experience with Shopify - product management, collections, and basic site operations.
• Working knowledge of Klaviyo for email campaigns, segmentation, and flows.
• Experience with GA4 for traffic and conversion tracking and reporting.
• Familiarity with Pinterest, Instagram, and TikTok for content scheduling and performance tracking.
• Understanding of ecommerce reporting, SEO fundamentals, and content workflows.
• Experience with Canva or equivalent for basic creative asset support.

Qualifications - Skills

• Analytical mindset - comfortable working with data to identify trends and recommend actions.
• Highly organized with strong attention to detail and the ability to manage multiple workstreams simultaneously.
• Proactive and curious - goes beyond task execution to surface opportunities and improvements.
• Creative thinker who can contribute to content ideation and brand storytelling.
• Strong written communication skills for reporting, content, and internal documentation.
• Reliable and self-directed, capable of working independently in a remote environment.

What Success Looks Like

• Shopify product catalog and collections maintained accurately and consistently.
• Metadata and SEO recommendations implemented effectively across product, collection, and blog pages.
• Weekly KPI dashboards delivered on time with clear, actionable insights.
• Content, social media, and email campaigns executed with consistency and alignment to brand standards.
• Growth opportunities proactively identified and recommendations implemented with measurable impact.

This role offers rare, hands-on exposure to every core function of a growing ecommerce brand - from operations and analytics to content, email marketing, and growth strategy. The Digital Marketing & Ecommerce Coordinator will work directly with leadership, have a visible impact on strategic decisions, and build a diverse skill set across Shopify, Klaviyo, SEO, and social media marketing. High performers will have clear pathways to expanded responsibilities, greater ownership, and progression into senior ecommerce, digital marketing, or operational leadership roles. If you are looking for a role where your contributions are seen, valued, and rewarded - this is it.