Director of Product, Subscriber Value

About the Job

As Director of Product, Subscriber Value, you will be responsible for developing and executing a strategy to deliver value to our subscribers, while growing Life360’s subscriber base and subscription business.

You will develop new freemium features and improve existing ones, own the architecture and pricing of what members get for what they pay (tiers, entitlements, bundles, add-ons), and lead the portfolio of partner-powered value that complements the features we build ourselves. You will be accountable for the growth of our subscriptions and the satisfaction of members who choose to pay for one.

This is a director-level individual contributor role. You will set a strategy for one of Life360's highest-leverage surfaces, drive outcomes by working across engineering, design, analytics, ML, finance, and business development teams, and be the point person for advocating for subscriber value with the executive team and at every level of the company.

Life360 operates as an AI-native organization, and this role is expected to be a visible example of it. You will use AI throughout your workflow and help define what AI-native product management looks like on the monetization side of the business.

What You'll Do

• Own the subscriber value strategy: define the membership portfolio architecture, including what belongs in each tier, what gets bundled, what gets unbundled, and what gets built versus partnered.
• Drive the Subscriber Value roadmap and the development of freemium features that drive measurable value for our members.
• Grow revenue per membership and set the framework that decides when to monetize incrementally versus deepening tier value.
• Own premium services provided through 3rd parties, identify new opportunities and potential partners, hold partners to explicit launch and performance bars, and grow partner offerings over time to drive value for members and for the business.
• Own pricing and packaging, including price architecture, promotional and discount strategy, and the execution of price changes across App Store, Google Play, and web billing, including building the business case and carrying it through executive approval.
• Drive a culture of experimentation, from painted-door validation through fully-powered testing, leveraging AI and data science to provide value faster to our members.
• Operate as an AI-native product leader: use AI to compress the path from question to decision to shipped experiment, build the reusable AI artifacts the rest of the team runs on, and help define the playbook for AI-native product management at Life360.

What We're Looking For

• 10+ years in consumer products, including 5+ years owning subscription monetization at scale, ideally in a business with millions of paying subscribers where you were accountable for revenue outcomes, not just feature delivery.
• Demonstrable success in developing strategies that led to the growth of a subscription business, and in ideating and shipping features that drove measurable value for subscribers and increased their satisfaction.
• Direct, hands-on ownership of pricing and packaging. You have shipped a price increase or a repackaging, and you can describe in detail what broke, what you did not anticipate, and what you would do differently.
• A track record of product work enabled by commercial partnerships: you have scoped and launched revenue-share or embedded-partner integrations that increased the value of the product.
• Deep fluency in mobile subscription mechanics, including App Store and Google Play architecture; proration and mid-cycle upgrade behavior; refund and cancellation differences across platforms; web billing; and the global regulatory landscape for subscription cancellation and disclosure.
• Genuine unit economics fluency across lifetime value, gross margin, CAC, cohort retention curves, and contribution per member. You can build the model, stress-test someone else's, and identify opportunities for the business.
• Strategic ownership at the Director level: you have set multi-quarter direction across a portfolio of surfaces rather than a single feature, made explicit prioritization calls under constrained capacity, and said no to good ideas with a defensible reason.
• AI-native operator. This is a requirement, not a preference. Research synthesis, competitive teardowns, financial modeling, spec drafting, and reporting run with AI in the loop; you prototype with AI to validate ideas before spending engineering time; you are hands-on with current tooling; and you have used AI to deliver value in your products.
• Deep empathy for families and comfort with the central tension of this role: Life360 is entrusted with families' safety, and every monetization decision either earns or erodes that trust.

AI-Native Expectations

• Daily use: You embed AI in all your workflows and use it for real, substantive tasks, including research, analysis, drafting, prototyping, analytics and experimentation.
• Review and accountability for AI output: AI-generated outputs get the same level of care of as any of your deliverables. You are accountable for everything you ship.
• Velocity: We expect senior practitioners who use AI well to operate with meaningful leverage: doing more with the same time, taking on problems that would otherwise require a larger team.
• Team leadership: You share what works. You automate prompting strategies that others can build on and help teammates earlier in their AI workflow adoption get up to speed.
• Continuous learning: The tooling is changing fast. You stay current and bring recommendations to the team when something would meaningfully improve how we work.