Director of Product Marketing

WHAT YOU’LL OWN & DRIVE

Positioning & Messaging

• Own the company and product messaging architecture — narrative hierarchy, proof points, and personas — and keep it consistent across web, content, demand gen, and sales channels
• Translate technical product requirements and market knowledge into customer-ready stories; pressure-test messaging with customers, sales, and analysts
• Collaborate with Content Marketing to guide content strategy and accelerate the buyer’s journey
• Maintain buyer personas for Automox's core ideal customer profile

Product Launches & GTM

• Own the launch framework end to end: tiering, cross-functional kickoff, enablement, and assets
• Partner with Product Management on roadmap input, customer and market validation, and launch readiness

Competitive Intelligence

• Own and run Automox's competitive intelligence program: battlecards, win/loss analysis, competitor tracking, field alerts, and competitive enablement for frontline teams

Pricing & Packaging

• Own pricing and packaging strategy: SKU structure, tiering, and monetization decisions for new products and integrations, in partnership with Product, Finance, and Sales leadership
• Run pricing research and competitive price benchmarking; facilitate the packaging decision process for new capabilities

Sales & Partner Enablement

• Deliver enablement that sticks: talk tracks, objection handling, demo scripts, one-pagers, and certification for Sales and CS
• Support technology alliance and OEM partnership marketing, including joint positioning with integration partners
• Curate customer proof — logos, stories, and evidence — for web, sales, and campaigns
• Occasional travel to events

Team Leadership

• Manage and coach the PMM team
• Set team strategy, priorities, and operating processes

WHAT YOU BRING TO THE TABLE

• 5+ years in product marketing, with 2+ years managing PMMs, ideally in B2B SaaS security, IT operations, or endpoint management
• Track record owning product launches that hit pipeline and adoption targets
• Established analyst relations experience with Gartner/Forrester or similar
• Strong technical aptitude — able to demo products, sit with product managers and engineers, and translate technical features into differentiated messaging
• Excellent writer and presenter; credible with executives, sales teams, customers, and analysts
• Hands-on experience running competitive intelligence programs and turning them into sales wins
• Direct experience with pricing and packaging decisions (SKU strategy, monetization of new products)