Director of Product Design

About the role

We’re looking for a Director of Product Design to lead and elevate design for Ethos’s core business — the end-to-end journey that takes customers from landing page to policy activation and beyond. You’ll be responsible for defining how Ethos helps people navigate complex decisions with confidence, clarity, and care.

You’ll collaborate with Product, Engineering, Research, and Brand leaders to ensure every user touchpoint is intuitive, efficient, and emotionally resonant with user needs and the brand.

This role combines strategic vision, team management, with hands-on design and product building excellence. You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact — and will help make Ethos the most trusted and user-friendly life insurance experience in the world.

Duties and Responsibilities:

• Lead design for the core conversion funnel — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management.
• Lead, mentor, and grow a small but mighty team of product designers.
• Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention.
• Raise the bar for the design practice across: design systems and craft, accessibility, decision-making discipline, experimentation, storytelling, leverage of research and data.
• Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications and Skills:

• 10+ years of product design (UX) experience, including several years leading multi-person design teams.
• Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech.
• Strong understanding of conversion optimization, user motivation, and behavior design principles.
• Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
• Skilled at team and stakeholder communication — you make design rationale clear, measurable, and compelling.
• A track record of positive impact to product quality and design culture.
• A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers.