Director of Member Growth Marketing

Owns Peak’s member-growth strategy and its execution across the full member lifecycle: awareness, acquisition, activation, onboarding, retention, and referral. Sets the growth roadmap across digital and offline channels, leads the growth marketing team, and partners with the SVP of Marketing & Internal Communications, Product team, and IT to build funnels, launch products, and grow membership and share of wallet.

This is a measurement-driven role where success is defined by movement on a small set of growth metrics, not activity.

Where You Will Work:

• Remote role open to candidates residing in Washington (WA) or Oregon (OR). (Branches)
• Travel is required.

When You Will Work:

• This is an exempt position.
• Standard business hours.

Duties and Responsibilities:

• Sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak’s goals.
• Owns and allocates the growth marketing budget, optimizing spend against return.
• Reports progress against growth targets to the SVP of Marketing & Internal Communications and leadership on a regular cadence.
• Plans, launches, and optimizes integrated campaigns across paid search, paid social by platform, SEO, display/retargeting, email, streaming, direct mail.
• Leads go-to-market for new products, features, rates, and offers, from positioning through channel execution.
• Builds and runs lifecycle and trigger programs (onboarding, cross-sell, win-back) that deepens member relationships and grows share of wallet.
• Defines, tracks, and reports the metrics that govern this role (e.g., net new members, CAC, cost per funded account, conversion rate, ROAS, share of wallet).
• Owns a continuous testing roadmap across creative, audience, offer, and channel, and scales what wins.
• Partners with the Marketing Analyst, Digital agency, and Business Intelligence to turn campaign and member data into decisions.
• Operates and improves Peak’s marketing technology stack: HubSpot Marketing, PowerBI, Microsoft Copilot, Google Analytics, and additional analytics and advertising platforms.
• Partners with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution.
• Ensures all marketing meets credit-union advertising and lending compliance requirements (e.g., UDAAP, Reg DD, Reg Z, and NCUA advertising rules).
• Leads and develops a team of direct reports plus agency and contractor partners; sets goals, coaches, and builds a culture of experimentation and accountability.
• Collaborates across product, retail/branch, digital, and IT to deliver programs on time.
• All other duties as assigned.

Minimum Qualifications:

• A Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent experience.
• A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy. Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience. Proven ability to reduce acquisition costs and improve return on spend.

Preferred Qualifications:

• Experience in a financial institution or other highly regulated environment preferred.

Knowledge, Skills, and Abilities:

• Makes data-driven decisions and translates complex data into strategy.
• Full-funnel growth expertise across acquisition, lifecycle, and retention.
• Proficiency with marketing automation, CRM, and web analytics platforms.
• Command of paid and organic channels and the metrics behind each (CAC, ROAS, conversion rate, LTV).
• Budget management and the ability to calculate and improve ROI.
• Strong project management; runs multiple programs simultaneously.
• Excellent written and verbal communication and presentation skills.
• Working knowledge of credit-union and lending compliance requirements.
• Comfort with experimentation, testing design, and basic statistical reasoning.
• Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred.
• Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred.