Director of Growth Marketing

The Director of Growth Marketing at Intellum owns the qualified pipeline number and the relationships, strategy, and execution required to achieve it. This role focuses on creating demand at the top of the funnel and converting it into qualified pipeline, leveraging Agentic AI and automation as core components of the growth engine.

The leader works closely with the CMO, Sales, Product, Product Marketing, Audience & Content, and Customer Marketing teams to drive go-to-market execution.

Responsibilities

• Own the quarterly qualified-pipeline target in both opportunity count and dollars, tracking leading indicators weekly and adjusting targeting and investment to stay on plan.
• Build and run agentic workflows in Claude, Clay, and n8n, connected through MCP and APIs, automating account research, enrichment, scoring, routing, and follow-up. Run experiments to determine buying signals and actions.
• Create demand through events, partner co-marketing, original research, and customer advocacy, measuring engagement, self-reported attribution, and pipeline produced.
• Lead account-based marketing (ABM) with 1:1, 1:few, and 1:many plays against priority accounts, measuring buying-group engagement, opportunity creation, and deal velocity.
• Lead multi-channel go-to-market campaigns with Sales, aligning SDR focus to the same accounts.
• Improve conversion from first engagement to qualified opportunity by testing offers, personalized landing pages, and routing.
• Direct outside spend, using paid media efficiently to reach priority accounts, judged on CRM-verified pipeline, and managing contractors and agencies for creative, web, and analytics.
• Manage and coach the Sales Development Representative (SDR), ensuring alignment on what constitutes a qualified opportunity and setting standards for account research and handoff.
• Launch major programs with a hypothesis, baseline, tracking plan, and decision rule to scale or stop, using attribution and cohort analysis.
• Travel occasionally for company events and customer meetings, working across multiple U.S. time zones.
• Perform other duties as assigned.

How Success Is Measured

• Qualified pipeline in opportunity count and dollars
• Engagement and buying-group coverage in priority accounts
• Opportunities created in priority accounts
• Cost per qualified opportunity
• Pipeline acceleration: stage-to-stage conversion rates and days in each stage
• Win rate on marketing-sourced pipeline
• Expansion pipeline from customer programs
• Traffic, form fills, and MQLs are diagnostics.

Required Skills/Experience

• 8+ years in B2B SaaS demand generation, growth, or revenue marketing, selling into enterprise buying groups with multi-month cycles.
• Personally built agentic workflows in Claude, Clay, n8n, or through MCP and APIs that now run parts of a GTM team’s work.
• Built pipeline through events, partners, original research, or customer advocacy, with measurable qualified pipeline and cost per opportunity.
• Led multi-channel go-to-market campaigns built with Sales, with every team delivering on one timeline.
• Built a growth function from an early stage, before a playbook existed, and understands the rationale behind the order of execution.
• Sets direction from day one and holds the room with executives, inviting challenge from Sales, Product Marketing, and leadership.
• Maps dependencies for pipeline plans, including data, tracking, routing, and sales capacity, ensuring critical pieces are in place before investment.
• Knows what good conversion looks like at each stage of an enterprise funnel and can explain their own numbers.
• Ran enterprise ABM more than once and adjusted the approach based on lessons learned.
• Managed SDRs or similar roles, measured on pipeline quality and quantity.
• Uses paid media with precision, such as LinkedIn targeting against priority accounts, and verifies platform numbers against CRM.

Preferred Qualifications

• Grew a demand or growth function at a private-equity-backed SaaS company moving into larger enterprise deals.
• Worked in learning technology, customer education, HR tech, or enablement software.
• Built expansion, cross-sell, or referral programs with Customer Marketing.
• Presented pipeline performance to PE operating partners or a board.

Education

• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.