Director of Editorial & Content Marketing

Vitally is a Customer Success Platform built for modern teams. We help CS organizations run smarter: better visibility into customer health, more efficient workflows, and stronger collaboration across the post-sale team. We're a small, high-trust organization that moves fast and cares a lot about doing this work well.

We are looking for a Director of Editorial & Content Marketing to help shape what the market believes about the future of Customer Success. We’re entering an important new chapter. AI is changing how customer-facing teams work, what companies can learn from every customer relationship, and what the next generation of Customer Success technology needs to do.

This is an opportunity to lead a new conversation in the market and we need a senior editorial leader to help us do it. You’ll own the editorial strategy that turns Vitally’s company and product vision into ideas people want to read, share, debate, and remember. You’ll build our thought leadership and research programs, develop distinctive executive voices, and create the sustained content engine that builds awareness, demand, and authority around Vitally.

This is not a content-production role or an editorial-calendar manager. We’re looking for someone who can identify the ideas worth owning and turn them into a market movement.

What you’ll do:

Build Vitally's editorial strategy

• Define the ideas, topics, and conversations Vitally should own.
• Create a cohesive editorial strategy across long-form, social, research, video, events, and other channels.
• Build recurring editorial franchises that give our audience a reason to come back.
• Develop the narrative arc that connects our company strategy, product vision, and point of view on the market.

Help shape a market movement

• Turn Vitally’s perspective on AI, Customer Success, and customer intelligence into compelling market narratives.
• Build sustained market education before, during, and after major launches.
• Identify opportunities for Vitally to lead industry conversations rather than simply participate in them.
• Create ideas and content that help buyers understand why the market needs to change before we ask them to buy the solution.

Build our thought leadership platform

• Partner closely with Vitally executives to develop differentiated points of view and recognizable voices.
• Turn executive expertise into strong social content, articles, talks, media opportunities, and industry commentary.
• Build a consistent thought-leadership cadence without making it feel formulaic or manufactured.

Create original research

• Develop proprietary research that gives Vitally something genuinely new to contribute to the market.
• Build flagship research properties that can generate attention, earned media, backlinks, conversation, and demand.
• Find interesting stories in customer, market, survey, and product data.

Create content that drives demand

• Lead editorial strategy and quality across articles, reports, guides, newsletters, campaigns, video, and other formats.
• Partner with Growth to turn editorial authority into organic traffic, audience growth, pipeline, and revenue.
• Partner with Product Marketing to extend launches beyond product messaging into larger market stories.
• Develop content that supports buyers across the journey—from discovering a problem to building urgency to evaluating Vitally.

What we’re looking for:

• 10+ years of experience in editorial, content marketing, thought leadership, brand publishing, or a related discipline, ideally in B2B technology.
• Experience owning editorial or content strategy at a senior level.
• An exceptional writer and editor with strong instincts for what is interesting, distinctive, and worth saying.
• A track record of creating content programs that build audiences and influence markets—not simply increase publishing volume.
• Experience developing executive thought leadership.
• Experience creating original research, reports, editorial franchises, or other high-authority content.
• Strong understanding of how content creates demand across organic search, social, email, events, earned media, and other channels.
• Ability to understand complex technology and turn it into simple, provocative, compelling stories.
• Strong strategic judgment paired with a willingness to be hands-on when necessary.
• The ability to operate in ambiguity and help shape the story while the company and product strategy are still evolving.

What success looks like within year one:

• Vitally has a clear and differentiated editorial point of view.
• The market increasingly associates Vitally with the future of Customer Success and customer intelligence.
• Our executives have strong, recognizable thought-leadership platforms.
• Vitally has launched compelling original research and recurring editorial franchises.
• Major product launches are supported by months of market education—not just launch-day promotion.
• Our owned audience and organic demand are growing.
• Editorial programs are contributing meaningfully to pipeline and revenue.
• Sales has stronger ideas, narratives, and content to create buyer urgency.
• Vitally is increasingly recognized not just for the software we sell, but for the ideas we bring to the market.

Why Vitally:

Customer Success is changing quickly. AI can increasingly summarize information, automate administrative work, and execute tasks that once consumed much of a CSM’s day. The bigger opportunity is what happens next: what customer-facing people can accomplish with that capacity, what companies can learn from every customer, and how those insights can make an entire organization smarter.

Vitally is building toward that future. You’ll help make the market believe in it.