Director of Brand & Social

About the Role

We are seeking a dynamic, visionary Director of Brand & Social, a creative leader with strategic expertise and social savvy to shape how Poppy & Peonies connects with the world. This role is ideal for a marketing professional who thrives on building campaigns that resonate deeply with communities, has an impeccable eye for creative detail, and knows how to bring brand stories to life across every channel.

As Director of Brand & Social, you will drive innovation across social media, influencer partnerships, email, PR, and affiliate initiatives, ensuring every touchpoint reflects our brand’s voice and vision. Leading a high‑performing team and collaborating cross‑functionally, you will play a pivotal role in growing and inspiring the Poppy & Peonies community through impactful storytelling and unforgettable content.

The Opportunity

• Campaign Creation & Execution: Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & affiliate needs.
• Bring innovative social and community strategies into all existing campaigns and launches.
• Build all social campaign decks, ensuring community connection is at the forefront of all launches.
• Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging, and more.
• Identify product priorities to manage and organize campaign launches.
• Manage launch plans and social marketing calendars in Asana.

Creative Direction & Content Production

• In partnership with the Art Director, lead the creative direction for all social‑centric assets.
• Plan and execute photo and video content that captures the brand vision.
• Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets.
• Manage pack‑ups, image selections for PDP/PLP pages, and homepage features.

Strategic Leadership & Brand Growth

• Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.
• Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.

Influencer & Social Strategy

• Source and manage influencer programs and content for launches.
• Develop and execute social media strategy to drive growth and engagement.
• Identify and sort social content in order of performance to optimize launches.
• Manage the ideation through execution of all social‑centric content, ensuring innovation, virality, and community engagement.

Team Leadership & Collaboration

• Build, mentor, and lead a high‑performing marketing and social team, fostering a collaborative and innovative work environment.
• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
• Collaborate closely with Creative and E‑commerce teams ensuring cohesion and overall brand direction is optimized.

Operations & Budget Management

• Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
• Ensure efficient processes are in place for content production, campaign management, and cross‑team collaboration.