Director of Brand & Design

About the Role

Alpha Lion + Superhuman have proven product-market fit, built a powerful growth engine, and reached the point where brand can become our next major competitive advantage.

We’re looking for a Director of Brand & Design to help define what Alpha Lion stands for—and then personally make it real. You’ll sharpen our brand strategy alongside leadership, build the identity system around it, and bring that system to life across packaging, DTC, Amazon, retail, and every major product launch.

We are not starting from zero. The foundation exists—products, distribution, and early brand signals are already in market. What we need now is someone who can take what is working, sharpen it into a clear strategic point of view, and elevate it into a cohesive, category-defining brand system. This role sits at the intersection of strategy, design, and commercial impact. The work you do will directly influence how efficiently we acquire customers, how strongly we retain them, and how much pricing power the brand can ultimately command. This is a builder role, not just a brand-management role. You’ll have real authority over how Alpha Lion shows up, but you’ll also stay close to the work. Especially early on, you’ll be working with the team, working through packaging, redesigning touchpoints, and shipping the work that transforms how customers experience Alpha Lion.

The opportunity is to take a brand that already has momentum—and turn it into something unmistakable, coherent, and difficult to copy. A brand that not only looks better, but performs better.

What You’ll Do

• Define a brand competitors can’t credibly copy. Partner with leadership to sharpen Alpha Lion’s positioning, point of view, identity, boundaries, and tradeoffs—what we stand for, how we win, and what we refuse to become.
• Turn strategy into something customers can see and feel. Personally lead and execute the evolution of our visual and verbal identity across packaging, DTC, Amazon, retail, product, and launches.
• Get your hands dirty. This isn't a role where you hand the work to an agency and review it from 30,000 feet. You’ll personally design critical brand work, collaborate with external partners where they make us better, and step into the details whenever quality demands it.
• Make every touchpoint feel unmistakably Alpha Lion. Create coherence across SKUs and channels so whether someone discovers us on Amazon, sees us on a retail shelf, or opens a package at home, they experience one powerful brand.
• Own the brand call. Be the company’s authority on brand expression. Give teams clear direction, challenge work that dilutes the brand, and make decisive tradeoffs when speed, commercial needs, and brand integrity collide.
• Shape how products go to market. Play an active role in product development and GTM, influencing positioning, naming, messaging, packaging, and launch expression before decisions become difficult to change.
• Build a system that gets stronger as we scale. Create practical guidelines, tools, decision frameworks, and lightweight governance that allow teams to move quickly without turning the brand into a collection of opinions.
• Build the capability over time. Start as a highly hands-on builder. As the volume and business justify it, help determine what brand/design talent we add and build a small, high-performing function without losing the maker mentality.

What Success Looks Like

• Alpha Lion has a sharp, ownable brand point of view that makes it clear why we are different—and why that difference matters to our customer.
• Our identity is recognizable and coherent across packaging, DTC, Amazon, retail, and launches without becoming repetitive or formulaic.
• Major brand work ships. The refresh moves from strategy and concepts into real customer-facing experiences that materially raise the quality bar.
• Teams make faster, better brand decisions with less confusion and rework because they understand the system and know where the boundaries are.
• Over time, stronger brand differentiation contributes to healthier acquisition, retention, organic demand, customer advocacy, and pricing power.

Who You Are

You are a design-led brand builder, not a traditional brand marketer who has only worked alongside creative teams, and not a production designer whose range stops at craft. You combine strong design instincts with consumer understanding, commercial judgment, storytelling ability, and the leadership required to ship ambitious work through other people.

• You are passionate about building brands that mean something to people and creating experiences they want to be part of.
• You move fast. You know when the work needs another round and when it is strong enough to ship, learn, and improve.
• You have high standards without becoming a perfectionist gatekeeper. Your presence creates clarity and momentum rather than bureaucracy.
• You are proactive. You see gaps, generate ideas, and move the right stakeholders toward action without waiting to be pushed.
• You are evidence-led and low-ego. You can defend a strong point of view, test it against consumer and commercial signals, and change your mind when the evidence warrants it.
• You understand that Brand and Performance Marketing are complementary. You protect the proposition and brand non-negotiables while enabling channel teams to test and optimize aggressively within them.
• You can move between strategy, creative direction, and execution—zooming out to protect the whole brand and stepping into the work when the moment demands it.

Experience and Capabilities

• 6+ years in brand and design roles within fast-moving consumer businesses, including meaningful leadership responsibility.
• A strong personal design foundation, demonstrated through brand identity, packaging, visual systems, and digital or physical consumer experiences.
• A portfolio showing both hands-on design capability and senior creative leadership, with a clear explanation of what you created, directed, and improved.
• Experience activating or evolving established brand strategies across DTC, Amazon, retail, and physical brand expression; CPG experience is strongly preferred.
• Working fluency in Figma and Adobe Creative Suite, plus a practical understanding of packaging and production.
• Experience with multi-brand portfolios, community, activations, partnerships, athletes, or creators is a strong advantage.

Why Join Us

This is a high-visibility opportunity to shape two growing consumer brands at a company with real scale, ambition, and appetite to move. The foundational work is in place; the canvas is now yours to bring to life, improve through evidence, and extend across an evolving portfolio. If you want autonomy without isolation, high standards without corporate bureaucracy, and the chance to create work that matters both commercially and culturally, we would love to hear from you.