Director of B2B Product

A Place for Mom is seeking a Director of B2B Product to shape the future of our Home Care business. As a senior leader within our growing Home Care product organization, you will define and drive our strategy to become an indispensable growth partner to home care agencies. You will be joining at a pivotal moment as we evolve from a simple referral network to a full agentic platform.

Who you are:

The Director of B2B Product will be at the helm of reimagining the agency experience at A Place for Mom. The ideal candidate is a strategic leader with a proven record of building and scaling high-impact customer products that drive measurable business results. You blend deep empathy for customers with a data-driven mindset, using insight and experimentation to translate customer needs into outcomes that matter. You have demonstrated success leading teams, inspiring innovation, and delivering tangible growth through bold product vision and flawless execution. You thrive in mission-driven environments and are excited to make a meaningful impact in senior home care by empowering families, improving lives, and redefining how consumers find trusted care solutions for their loved ones. This leader will report to the VP of Home Care Product, and partner with the team to formulate a long-term product strategy and vision that propels the product and business transformation of home care at A Place for Mom.

What you will do:

Product Vision & Strategy

• Define and validate the agency strategy for the Home Care business, aligned to company growth and mission goals.
• Identify opportunities to differentiate our customer tools, drive customer ROI, and achieve high customer retention and satisfaction.
• Champion innovation by staying ahead of consumer trends, technology, and data insights that shape product direction.

Execution & Impact

• Translate strategy into actionable roadmaps, prioritizing initiatives that drive meaningful business and customer outcomes.
• Partner with engineering, design, and marketing to deliver high-quality, data-informed consumer experiences at scale.
• Measure success through key performance indicators tied to growth, engagement, conversion, and customer satisfaction.

Leadership & Influence

• Collaborate with senior leadership across the organization to ensure alignment, clarity, and shared ownership of results.
• Act as the voice of the agency across the business, advocating for empathy, insight, and impact in every decision.

Qualifications:

• 10+ years of progressive product management experience, with at least 3+ years in a senior leadership role driving consumer-facing products at scale.
• Proven success defining product vision, strategy, and roadmap for high-growth, digital customer experiences.
• Demonstrated ability to translate customer insight and data into impactful product outcomes that move key business metrics.
• Deep experience leveraging analytics, experimentation, and customer research to guide product decisions and measure impact.
• Strong track record of delivering business results through collaboration, influence, and disciplined execution.
• Exceptional communication and storytelling skills, with the ability to inspire teams and stakeholders around a shared vision.
• Experience in marketplaces, health tech, or mission-driven organizations a strong plus.